A big fat pox on “whole enchilada” offers

I used to be a big fan of “whole enchilada” offers. i.e., where someone could buy all my products in one shot. Big catalogs do it, for example. And, if you look around, so do a lot of big name marketers. But does that mean it’s a good idea? I argue it’s a terrible idea. And I’ve seen this with my own business many times since I stopped offering such offers after learning why Sean D’Souza wasn’t doing them. He put it like this at the 2008 System Seminar: “Think about it. Supposing you ordered your whole year’s supply of food in one day. Would you really like that? Even at a 20% discount, if you got enough fuel for the whole year delivered on your lawn for $2 a gallon, would you like that? It doesn’t actually make sense to me in real life. Why should it make sense to me in business? That’s the only parameter that you need. Does this work in real life? If it doesn’t work in my real life, why should it work in my business? It will work, but will you feel happy about it is a different thing.” That was a big shift in thinking for me at the time. All I heard was metrics this, tests that, what some goo-roo was doing the other, etc. My list wasn’t even big enough to do any kind of tests. And when I did what a lot of goo-roos did, it was clear it only worked for them. But when I started implementing Sean’s thinking on these things it all changed. (For the better, of course, more sales). And the reason why things changed so rapidly is because it's about a long-term customer relationship and not a one-time transaction. It’s about having less customers not more (4 clean and shiny quarters vs 100 sticky low quality pennies). And it’s about selling in a way people want to buy from, and are far more comfortably buying from. That is, at least, if you want to have a simple business that pays you more, with less headaches and problems than all these complicated businesses people brag about having on while pounding their chests like idiots in Facebook groups all day. So much wisdom in that System Seminar training. Easily one of my most prized recordings. And even though that was 16 years ago it is far MORE relevant today. Especially if you want a business with more stable sales. Anyway, if you’d like to get your meat hooks on it and start using it in your business, then use my affiliate link below and get the premium version of his pricing eBook (it’s a whopping $3 or whatever more than the normal version) where you’ll get it as a special bonus for my boys & ghouls. The caveat is you have to do it by Friday 8/9 at midnight (EDT). And you have to get it via my affiliate link below. After that, you’re crap out of luck. If you're a procrastinator reading this don’t say you weren’t warned. Here’s the link: [( Ben Settle P.S. One of the things about this offer is, whenever I sell it it's not unusual for people to go out of their way to thank me for selling it. Like this one about the bonus alone: === The Sean D’ Souza bonus training is FANTASTIC! Have already listened twice and will again to take notes. Haven’t even touched the main product and more than got my money’s worth. Thank you for sharing!!! Robert Pascoe This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA