How to get customers to enjoy the act of giving your business money

Let's talk about how to get customers and clients to enjoy the act of giving your business money. I will use Hollywood as an example: Most people don’t see “The Fellowship Of The Ring” before seeing “The Two Towers”. Why? Because you don’t really know what’s going on or get the full context of part 2 if you don’t see part 1 first. So you watch “The Fellowship Of The Ring” first. And, if you like it, you are going to automatically want to see (i.e. pay for) “The Two Towers” (no sales pitch necessary) and then, if you like that, “Return Of The King”. So by seeing the first movie off the bat, and not jumping the sequence, you are almost a shoe-in to buy tickets to the next two movies. No sales pitch or persuasion arm-twisting necessary. Same example applies to any successful trilogy. Another example is Karate schools. You don’t just walk in and say, “can I have a green belt please?” Do that and they’ll round house kick you right out the door. Instead you (and everyone else — no exceptions) start with the WHITE belt. And then you progress to the next color, and the next color... and, like with “Lord Of The Rings”, you know exactly where you are in the sequence at all times. i.e., You know what to buy first. You know what to buy next. And, you know what to buy down the line. Many of these back-end sales are made already in advance. (Yes, before you even create the products, in some cases). Just like movie tickets for sequels of movies people loved are already “purchased” before a single actor or director has been hired or any dates have been established. Another example: Restaurants. Go to any restaurant but especially higher end ones. The first “sale” is seating you at the table. You can’t order your food and eat it while waiting to be seated. Then, when you’re seated you get an appetizer. Then the meal. Then the dessert. Then coffee, etc. It’s a uniquely specific sequence designed to extract as much money out of your hungry little hands as possible. But that’s why you’re there — to eat, drink, and be merry. And if it is good food and a good experience then chances are you don’t resent it, you enjoy it. Yes, my little fledgling, you enjoy spending that money. Just like you eagerly whip out the cash to see “The Two Towers” after enjoying “The Fellowship Of The Ring”, etc. And if you use this approach correctly, for your own business and offers, your list will potentially look forward to buying from you, too. Amazon also takes a variation of this approach, too, incidentally. As does Apple Computer. And, yes, even the Catholic Church. All kinds of giant monster revenue machines do this. But nary an online-based business does unless it the way they do. And that’s where Sean D'Souza comes in. He has an eBook explaining this way of selling in exquisite detail. And, if you buy the premium version (which costs like $3 more than the regular version) from my affiliate link below, you’ll get Sean’s System Seminar training I’ve been yapping about since yesterday (that is the only funnel training I use in my own business ventures) explaining how all the above institutions and businesses (and others I didn’t mention — like airports) do this. Again, this training changed everything for my business at the time. I still listen to it regularly. And I still always get some new insight or idea I can use. And I suspect it can be especially valuable now, with the current selling climate of sales, clicks, engagement falling all over the place if the people I am hearing from are to be believed (and they certainly have no reason to lie to me about it — even lots of big name marketers I know are sweating bullets right now, wondering how to stop the bleeding.) Anyway, so there’s a taste of what he does. There’s a lot of other ways he uses to outsell pretty much everyone he competes against. All very simple and easy-to-implement if you know what you’re doing. And, it’s all explained in the bonus System Seminar training you can get as a bonus if you buy his eBook with my affiliate link below. But no time for procrastinating. This offer ends Friday 8/9 at midnight EDT. Here’s the link: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA