Why 7 ain't the best number to use in pricing

Many decades ago, the great direct response marketer and author and industry pioneer Ted Nicholas did a bunch of tests that showed ending your prices with 7 often converted best. Same with 5 and 9, too, if memory serves me correctly on that. And since then, a lot of people only use 7’s in their prices. Yes, even I do with one of my offers. But does 7 "always" out-convert other numbers? Probably for some people it does. But one of the things I enjoyed most about the System Seminar teaching Sean D’Souza did back in 2008 (that I wrote about earlier today) is when he mocked the whole idea of always using 7 in prices saying: “It’s not really the number doing the selling” And, I 107% agree. If you know how to structure your offers, and realize how people like to be sold and even enjoy being sold... you can probably put most any number you want and you’ll see healthy sales numbers. Enter Sean’s eBook about pricing. If you buy the premium version of it (which only costs $3 or so more than the regular version - ooh) from my affiliate link below you’ll get that invaluable System Seminar training (which is not easily found anywhere else, in fact I had to help Sean find it a few years back, he didn’t even have it!) as a bonus. This seminar talk he gave is one of my most prized trainings. And it fundamentally changed how I looked at funnels, and still do to this day. Frankly, my entire business has been heavily influenced by it for years. And I believe it’s especially applicable today with clicks and sales dropping like flies to all kinds of businesses I have been hearing from over the past few months alone. A lot of who don’t have any kind of real strategy except blindly following goo-roos whose advice clearing ain’t working for them anymore. But Sean’s strategy is sound, has worked for thousands of years (goes way beyond online businesses), and can help you have a business customers trust, buy from, and refer others to even as all your Facebook friends drone on about their falling sales. But time ain’t on your side. This bonus vanishes Friday 8/9 at midnight EDT. Grab Sean’s eBook and the bonus here while you can via my affiliate link here: [( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA