You know I’m something of a product naming scientist myself

Email Players subscriber Scott P. Scheper asks: "I recall you mentioning something about naming products. You have a damn knack framework for doing so. It seems the goal is to create a product that is concise and demonstrates the end result you want to give people. Do you have any teachings on how to do this? I'm trying to help people nail their book title. This would help." This question makes me want to paraphrase the Norman Osborne (from the first Spider-Man movie) meme where he says: “You know I’m something of a scientist myself” Although I’m nowhere near being an actual scientist. But, perhaps I could be something of a product naming one. I say this because I’ve helped many-a-friend title their products over the years. Like, for example, my pal Ray Higdon with his bestselling “3-Minute Expert” program that my ego would like to believe helped it nab at least some of its mega sales, which he suggested as such when introducing me to speak at his personal branding event a few years ago. After that some of his friends asked for my help with naming products. Like my pal Mark Harbert who came to me again after I helped name one of his best-sellers: “…how can I hire you to help me with another title? lol. You made me a lot of money for free last time. My last course which you named ‘The No-Fear Video Marketing System’ was awesome.” Most recently: My biz partner needed help naming not just a book but a whole financial philosophy. Within about five minutes of back-and-forth… BAM! Product, methodology, philosophy, way-of-approaching money/economics/finance all explained, in one word, that perfectly sums up not just what he wanted to convey to the world, but something that could not easily be ripped off/swiped without sounding derivative. Something else to think about: Most people in direct marketing just copy everyone else. Many — even your favorite goo-roos probably — are literally incapable of thinking at-all outside-the-box in any way with product names and titles. It’s all swiping and “can and clone!’ with these guys. That shyt worked in 1992, I guess. But we are in a glut of direct marketing and information products especially. And everyone is sounding, looking, smelling, tasting, feeling the same. Just look around, if you doubt this. All the wording sounds the same, all their lame, Dorklord AI-prompted imagery looks the same. All their benefits sound the same, the information is all basically exactly the same as everyone else, there is no individuality or something new brought to the table whatsoever. And this goes triple for product titles/names. But back Scott’s question: Yes. I do have a book for that explaining my product naming ways which costs $1108.00. But there is no need to buy that, as I give the “cheat sheet” version it in the August Email Players issue. I wanted to do something special for the August issue since it’s the 13-year anniversary issue of Email Players. Thus, it is double sized (40 pages), and I am also including a 68-page bonus: “Email Players Annual #3: Copywriting Conversations with God” This bad-boy is oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business. You can read more about it in the PS below. But I wouldn’t take too long. The deadline to subscribe in time is tonight in a few hours from when I am sending this. Specifically, when I send it to the printer. Here’s the link: []( Ben Settle P.S. Some of the secrets found inside the bonus above include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed by tonight’s deadline. When I send to the printer, that’ll be it though — too late for you. If you want in, use this link immediately: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA