Lizzo-sized profits from a Gollum-sized list

Email Players subscriber Adi Verma checks in a couple weeks ago: === Happy B'day Ben! First time emailing you but YUGE fan and a staunch convert to the EP style of writing emails (and pretty much all of "copy", "marketing" yada yada)... Has helped my client generate over $189k from a tiny list of ~5k people with a buncha offers... ALL promoted using emails from the Skhema and a few dedicated EP issues I picked up on "email types". Will keep picking up more books and EP back-issues as they come along... But that's enough yapping for now, you and the family have a good one! === Now, to be clear: Getting fat “Lizzo-sized” profits like that from a skinny “Gollum-sized” list like Adi's is not at-all normal or typical or even realistic for the average business reading this. Or probably even from the above-average business reading this. I simply post this as an example of what is potentially possible for a business that has the right offer, to the right list, with the right kind of marketplace positioning, and the right attitude, work ethic, traffic game, network, and the list goes on. Email Players ain’t fantasy land. But, it has and is helping a ho’ lot of businesses — and even now, as most are seeing engagement, clicks, and sales drop like a politician’s pants on Epstein Island. All right, 'nuff said. Tonight’s the deadline to get in on time for the August Email Players issue which is both double the size and more than double the value — as I am including an especially powerful bonus for those subscribed in time and who have the character and ambition (two things sorely lacking in the online marketing world these days) take the material seriously: “Email Players Annual #3: Copywriting Conversations with God” This 68-page oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business — and whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops & your therapist when someone so much as wishes you a Merry Christmas at Walmart. Some of the secrets found inside this bonus include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed by today’s deadline. When I send to the printer, that’ll be it though — too late for you. If you want in, use this link immediately: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA