How to make an opt-in page “pop”

One of the most valuable assets you can ever get is called a: "Gold Card testimonial" A Gold Card testimonial is a term inspired by something I first heard many years ago from the great master of getting free media publicity Paul Hartunian. He would get on major TV talk shows at the time to talk about his books. And even if those appearances did not make him sales (often the bigger the show, the bigger the snobs they were about such things), just the fact he got on those shows made him "safe" for other reporters to want to talk to him, call him, book him on their shows. So it goes with Gold Card testimonials. i.e., a Testimonial from someone of great respect, reverence, and credibility in your niche. They make you "safe" to buy from, listen to, opt-in to your page, whatever it is. And there are few things that can give an opt-in page pop like such a "gold card" testimonial. Take, for example, last year I had my opt-in page totally re-designed. And “Email Players” subscriber Gary Bencivenga's (a man of great respect, reverence, and credibility amongst copywriters who are old enough to shave) testimonial adorns it up front and center. There are other Gold Card testimonials on there too from others greatly revered & respected in my market. Like Dan Kennedy, Perry Marshall, Russell Brunson, Matt Furey, etc. The more rare the Gold Card Testimonial, the more valuable they can be to your business. Anyway, file that info where ever you will. But I will take many Gold Card Testimonials on my pages over even great performance testimonials. And since I'm talking about opt-in pages: The double-sized 13-year anniversary August Email Players issue talks a lot more about my opt-in page — mostly from a design POV. In this day and age where everyone thinks they are a funnel hacker, and is most likely trying to copy your opt-in page if it’s working (thereby probably watering down the effectiveness of it, especially if they are in the same niche/market as you and selling to the same “gene pool” of leads), I believe the info I talk about with this is extremely timely. Profitable too. Of course, I am biased… Anyway, I’m also sending something else along with the August issue: “Email Players Annual #3: Copywriting Conversations with God” This 68-page oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business — and whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops or your therapist when someone so much as wishes you a Merry Christmas at Walmart. You can read more about that in the P.S. below if you choose. But the deadline to subscribe is tonight. So if you want in, best hit the jump below while you still can: []( Ben Settle P.S. Some of the secrets found inside the bonus Email Players Annual #3: Copywriting Conversations with God bonus I am sending with the August Email Players issue include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Real life story about this: There was once a party full of elites and A-list celebrities in Hollywood, yet everyone was gathered around a little old unassuming lady waiting in line to talk to her. The reason they loved her and ignored the celebrities? Because she was a sex therapist… no, I’m not saying to talk about sex in your marketing. That would be missing the point. But inside you’ll see a way to tap into the same force of persuasion the old lady did to potentially be “the person” people wants to consult about whatever your offers do vs being the person everyone avoids.) Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed to Email Players by the deadline tonight after which it’ll be too late. Here’s the link: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA