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Pitch inside with so many bullets it’d make Bonnie & Clyde’s corpses twitch

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bensettle.com

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ben@bensettle.com

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Wed, Jul 31, 2024 10:45 AM

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Today’s the deadline to get in on the 13th anniversary double-sized milestone August Email Play

Today’s the deadline to get in on the 13th anniversary double-sized milestone August Email Players issue, along with the bonus Email Players Annual #3: Copywriting Conversations with God bonus to commemorate the occasion. The August issue is basically the “sequel” to my Markauteur book. But instead of making it a book, I made it a long, full color newsletter issue. Here’s a look at what’s inside: * How to approach your opt-in page design that turns off funnel hacker dorks that can also help your business get even hotter, eager, and more ready-to-buy leads. * The old time Leo Burnett (who founded the billion dollar Leo Burnett company and was one of the greatest ad men who ever lived) secret I use to bat out million dollar titles for my books, products, software, fiction, courses, and other titles.) * Tricks I use on my opt-in pages that help draw in high class leads, repel away low class leads, and keep my site a unique Novelty out in the market place. (Including how I approach art & pics shown, words used, specific phrases selected, lead curation & qualification, and more to secure better customers, better inbox deliverability, and a better experience for everyone — both me and my customers. * A surprisingly effective secret I learned from Jim Camp (arguably history’s single most notorious and feared negotiator) that I use on my opt-in page designs to help create not just higher response, but higher quality leads. * How to approach designs for religious-themed offers without getting struck by lightning. (I don’t know who will need to read this part, but it’s there for those who do…) * A shrewd creative “hack” routinely used by the billion dollar comicbook industry to help force your brain to come up with cool ideas for your marketing, product, software, packaging, cover, graphics, and other business designs. (Bonus: this also can help you come up with much better content and product ideas, too.) * The best place I’ve ever found to find the most talented and loyal services for websites, graphics, covers, apps, and other design-related projects. (Was also where famous filmmakers like Alfred Hitchcock, Walt Disney, Quentin Tarantino, Tim Burton, and George Lucas… as well as many businessmen like Stan Lee, Steve Jobs, and Marty Edelston… routinely found the best, brightest, and most loyal talent to work on their projects.) * Why writhing around in bed with Covid induced brain fog can be the single best and worst thing to happen for your content creation. * The “never let anything come back void” secret to potentially endless content monetization. * Quite possibly the most underused method ever invented for content creation & design I’ve ever used. (I am amazed more marketers don’t do it. But I’ve been using it for years to write ads to sell offers that would not ordinarily have any appeal, emails that would be otherwise boring, and, yes, added some spice to the visual & design-side of things when applicable.) * The approach I have used for years to help dominate the bookshelf and stay top-of-mind. (Including making your own books stand out from each other on a customer’s book shelf — a good problem to have…) * A Marvel Comics’ movie promotion secret to get people lining up to watch movies even when they suck and feature characters nobody cares about or has heard of. * The exact game plan I sent my publisher for how I’m going about marketing my fiction, growing the fanbase, and monetizing it. (Including how to integrate mobile app tech to fiction marketing, possibly the perfect opt-in bribe to get people onto your list, a way I have been using to “manufacture” social proof for potential filmmakers to be interested in them, and how to naturally sell sequels.) * An in-depth teaching about how to use comicbook-style ads to help grow your business, make sales, and stand out in a marketplace burned out by the same old bland marketing they see everyone else doing and are easily bored by. Let’s talk about this real quick: I’ve been using this format for the past five years now, and when done right they are not just “ads.” Nor are they merely a catalog in comicbook format. They are also pure infotainment. They are also pure selling. And, yes, they are also the perfect vehicle to engage in what I have been teaching off and on for over 20 years now about delivering a unique experience unlike anything you competitors are likely able to do: “World-Building” This Email Players issues goes deep into the subject — including showing some examples (from past ads and even some future work I have coming out later this year and next year) as well as ways to use comicbook-style ads without needing a print newsletter like where I use mine. (There are all kinds of ways to exploit this format — and the closest I see anyone get is maybe having a caricature drawn of themselves or something, but this goes way beyond that as you’ll see.) And that ain’t all I’m sending you if you’re subscribed by today’s deadline. I’m also including a valuable bonus with this double-sized milestone issue: “Email Players Annual #3: Copywriting Conversations with God” This 68-page oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business — and whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops & your therapist when someone so much as wishes you a Merry Christmas at Walmart. Some of the secrets found inside this bonus include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed by today’s deadline. Here’s the link: []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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