getting away with saying things that'd get you canceled

One of the more useful things about writing fiction is: Freedom of speech & expression. What I mean by that is, you get to “say” things you couldn’t say in polite company, or that might get you in trouble, trolled, or even outright canceled if you were to say them as “you." The flip side is, you also always have people wondering if what you wrote is based on you or them or someone else specifically. I’ve lost count of how many times I’ve been asked: “Is that character based on your brother?” “You’re such a racist!” “You are obsessed with sex!” And so on, and so forth. Whenever someone says something stupid like that I just reply: “The only autobiographical parts are when the monsters eat people.” At the same time: All my characters, like my business books, Email Players Newsletter, etc are, in some ways, based on aspects of my personality or my disgust, ideals, philosophies, goals, worldview, agendas, thoughts, desires, inspirations, attitudes, inspirations, things or kinds of people I despise, things or kinds of people I like, etc. This all applies to business & marketing World-Building as well. i.e., building a World your customers & clients love to enter, and hate to leave. Where buying, hiring your business, whatever it is, is near automatic. And where they might not even think of buying from anyone else. On that note: The double-sized 13-year anniversary August Email Players issue (deadline to subscribe is tomorrow) talks a bit about World-Building, but mostly from the visual & design-side of marketing. And since we’re talking about fiction here, it also shows the game plan I have for selling my own fiction that I have been slowly implementing, and will be ramping up a lot more aggressively later this year after I get some of these other projects off my dirty plate. Like, for example, a couple of newspaper and direct mail campaigns we’re cooking up over at Low Stress Trading and helping edit some personal “copywriting” pitches to local Congressmen in my state to get them to advertise in the Oregon Eagle, as well as two book launches I have coming up. What can I say? I’m swamped. But I show the game plan for selling my fiction. And, a lot of it can be “adapted” even if you don’t sell fiction. It is, after all, all marketing at the end of the day. Back to this 13-year anniversary issue: I made this one double sized (40 pages) and am also including a 68-page bonus to celebrate this milestone issue. It is titled: “Email Players Annual #3: Copywriting Conversations with God.” And this oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business — and whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops or your therapist when someone so much as wishes you a Merry Christmas at Walmart. You can read more about that in the P.S. below if you choose. But, again, tomorrow is the deadline to subscribe in time. So if you want it, best come get it: []( Ben Settle P.S. Some of the secrets found inside the bonus Email Players Annual #3: Copywriting Conversations with God bonus I am sending with the August Email Players issue include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Real life story about this: There was once a party full of elites and A-list celebrities in Hollywood, yet everyone was gathered around a little old unassuming lady waiting in line to talk to her. The reason they loved her and ignored the celebrities? Because she was a sex therapist… no, I’m not saying to talk about sex in your marketing. That would be missing the point. But inside you’ll see a way to tap into the same force of persuasion the old lady did to potentially be “the person” people wants to consult about whatever your offers do vs being the person everyone avoids.) Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed to Email Players by tomorrow’s deadline. Here’s the link: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA