Hollywood outsourcing secrets

“Ben who do you use for ___” Fill in the blank with whatever service they're looking for help with. This is probably one of the most-asked questions Email Players subscribers ask as a perk of being subscribers (they can ask me questions, and I will tell them who I use for whatever service). I don’t blame them for asking either. We truly live in the age of the flake, after all. If you are in the online marketing world you have to be especially careful. I’ve been at masterminds, events, whatever where everyone is fapping to this service or that freelancer or this other place people like to outsource to, and far too often I’ve seen it’s nothing but one flake after another. And the bigger the name promoting them, often the flakier the service. That’s been my experience, at least. And it’s to the point now where if I see a goo-roo promoting someone I just assume whoever they are promoting is barely competent at best, and just hangs out with and shmoozes with the right goo-roos, takes selfies with them, and sails through business on the wings of social proof and halfway decent self promotion. In fact, here is a tip: If you see a name bandied about at a mastermind or event, chances are good that whoever it is, for whatever service they do, is a FAR better marketer and networker than they are at doing the work you want to have them do. If their website has more pics of them speaking on stage or than talking about what they are for hire for... that is often a tip off, in my experience. Not always, but more times than I can count. I don’t think anyone I outsource to does the speaking or mastermind circuit or takes selfies with their food and plasters it all over social media. I'm not saying that doing as such automatically makes someone suspect. But I learned all this the hard way many years ago. And then I started curating who I outsource to with extreme prejudice. And nowadays I have my outsourcing game down pat. And it’s primarily based upon the approach to hiring that very savvy Hollywood directors have long done. Like, for example, what guys like Alfred Hitchcock, Ray Harryhausen, and Walt Disney often did… as well as what Quentin Tarantino, Tim Burton, and George Lucas do… as well as a lot of savvy business people like the late Stan Lee, Steve Jobs, etc did. Maybe not all the time, but a whole lot of times, and it’s probably why their work quality was so high. Anyway, I talk about what I do for this in the August Email Players issue. This issue is quite the doozy: It’s the 13-year anniversary issue that is both double the size (40 pages) and double the value. I would argue it is far more than double the value, though, and more like triple or quadruple the value — as I am also including a 68-page bonus called “Email Players Annual #3: Copywriting Conversations with God” along with it, to commemorate this historic occasion. This special Annual issue that rides along with the August issue exists outside the normal continuity of the newsletter, and will sell on its own going forward after August. You can read more about what’s inside this bonus Annual in the P.S. below. To subscribe before the looming deadline hit the jump here: []( Ben Settle P.S. Here is a taste of what is inside this bonus I am sending those subscribed in time: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Real life story about this: There was once a party full of elites and A-list celebrities in Hollywood, yet everyone was gathered around a little old unassuming lady waiting in line to talk to her. The reason they loved her and ignored the celebrities? Because she was a sex therapist… no, I’m not saying to talk about sex in your marketing. That would be missing the point. But inside you’ll see a way to tap into the same force of persuasion the old lady did to potentially be “the person” people wants to consult about whatever your offers do vs being the person everyone avoids.) Anyway, there’s a lot more in this 68-page “Annual” edition. But time is short, both for me writing this, and for you to subscribe in time. That is, if you want in on the August issue and all it includes. Here’s the link: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA