The covid-induced existential crisis that generated some of my best ideas

Some of my absolute worst ideas too. Here’s what I mean: A couple years ago I ended up catching the coof and: * I had way worse bouts with the flu in my teens * Certainly wasn't worth shutting the economy down over, mucking up kids' social development, keeping people from seeing dying loved ones in hospitals, big government-big tech-big pharma-big media trying to cancel and/or fire anyone even questioning all the inane big pharma exec fan fiction narratives, the fake vaks fallout, yada yada yada... and so the syringe squirts. * Only part that bothered me was the brain fog * During day one in the throes of brain fog I wrote an entire 36-page comicbook-style ad script (the ones running through Email Players this year) that turned out not perfect but certainly better than I expected at the time * During day two in the throes of brain fog I also wrote an entire Email Players issue that was so bad, so incoherently structured, and so off-point I almost wondered if I literally wrote it while sleeping and jacked up on copious amounts of extra strength cough medicine… * I rewrote that issue a couple days later and it was light years better * In hindsight that original draft would have made for a great bonus (a what-NOT-to-do example) for something later if I hadn't deleted it off my computer, and disappeared forever into the ether * Watching the rationalization hamster-spinning of the dorks who shilled hardest for the lies suddenly pretend they didn't wish platform cancellation, societal exile, and even death on those who did not get jabbed is still quite astonishing to behold * I can’t help but wonder how many people will be naive enough to fall for the next one * We’ll probably find out again soon enough * “Conspiracy” theories that got people cancelled were spoiler alerts * Speaking of spoiler alerts: I used to wonder how people could be so willingly deceived as to eagerly take the mark of the beast and simp for the devil so hard as described in the book of Revelation... not to mention what could possibly make families betray each other to the point of having them literally put to death that Jesus talked about. Now? I no longer wonder about such things. If people betrayed each other over a fake vaks, they'll do it over anything. Word to the wise and all that. Okay, enough of this. I don't want to upset the vaxxies too much, and cause any heart problems. Hear that? That's the sound of 1,000 reply guys angry-typing at me from behind a mask... While they waste time with that, let's us grownups get down to business. There is a lot more to the story behind the work I did (the good and bad) during the vapors of brain fog. Especially the good and profitable ideas I somehow created for my business during it all that, at one point, had sent me into a 24-hour existential crisis where I told Stefania I was done writing and would have to create a new business of some kind because I had no more ideas anymore… that I go into a lot of detail about in the upcoming double-sized milestone 13-year anniversary Email Players newsletter. Not only is this baby double-sized, but it’s double-valued too as I’m also including: “Email Players Annual #3: Copywriting Conversations with God” This 68-page oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years that can work for nearly any kind of business — and whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops or your therapist when someone so much as wishes you a Merry Christmas at Walmart. You can read more about that in the P.S. below if you choose. Otherwise, to subscribe by the deadline in a few days do this: 1. Go to the link below 2. Read the sales page carefully to know what you’re getting and what’s expected of you 3. Patiently wait for the August issue to arrive Here’s the link: []( Ben Settle P.S. Some of the secrets found inside the bonus Email Players Annual #3: Copywriting Conversations with God bonus I am sending with the August Email Players issue include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, speed that, frankly, I still don't believe sometimes..) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Real life story about this: There was once a party full of elites and A-list celebrities in Hollywood, yet everyone was gathered around a little old unassuming lady waiting in line to talk to her. The reason they loved her and ignored the celebrities? Because she was a sex therapist… no, I’m not saying to talk about sex in your marketing. That would be missing the point. But inside you’ll see a way to tap into the same force of persuasion the old lady did to potentially be “the person” people wants to consult about whatever your offers do vs being the person everyone avoids.) Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed to Email Players by the deadline in a few days hence. Here’s the link: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA