The Markauteur re-loaded

Next month’s August Email Players is the newsletter’s 13th anniversary. And to commemorate the event, I’m making it both double-sized (40 pages) and double-valued by including a free copy of my new 68-page “Email Players Annual #3: Copywriting Conversations With God” — which’ll sell for a pretty penny going forward. As for this 13-year anniversary milestone issue’s topic? I decided to talk about something that is both near-and-dear to my own peculiarities, but also something long overdo that was originally going to be a whole book of its own. But instead of writing it as a book, I thought it’d be better to condense it down into an Anniversary issue special and make it the unofficial “sequel” to my totally esoteric book that has created its own sort of passionate cult following: “Markauteur” (about the visual & design-side of my own marketing universe of offers. Hence the 40-page August issue: I go into the psychology, thought process, origins, and overall approach to the visual & design-side of the Ben Settle Marketing Universe (as I so pretentiously refer to it as) using the works I’ve done since launching Markauteur in December 2022. Most are book covers and comicbook-style ads (including some pages that won’t show up until 2025) and the sales, World-Building, and cerebral nature of them. Those who possess Markauteur know I don’t just have my visuals cheaped-out on Fiverr or prompt weak AI designs with zero novelty value. I invest a lot of money and time into them. Everything has a purpose. Every aspect has an intent to build the relationship with my buyers. Every stroke of the proverbial digital brush is meant to bring people into my World. And then, ultimately, inspire them to want to stay there. Don’t worry if you don’t sell books or newsletters. The principles inside the August issue can be applied to probably anything visual & design-related, or even just the overall conceptual nature of your marketing as a whole. I also show you how I approached redesigning my opt-in page not that long ago, too. And in the case of the book covers, I show the back-and-forth emails with Email Players subscriber Kia Arian (one of the only designers the great Dan Kennedy lets near his projects, from what I understand) so you can see how both of us ebb & flow, solve problems, curate and then build upon ideas… until a hopefully “masterpiece” cog in the machine of World-Building and engagement is crafted. I also briefly talk about marketing & monetizing fiction, too. Which is a whole other aspect of this. And that ain’t all I’m sending those subscribed by the deadline. Above I mentioned: “Email Players Annual #3: Copywriting Conversations with God” This 68-page oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 13-year anniversary and give my best boys & ghouls something that can help them navigate the withering inflation and failing economy using ancient wisdom for success, selling, and persuasion that goes back 100s and even 1000s of years — and that can work whether you’re a sinner or saint, pagan or atheist, including even if you’re so fragile you call the cops (or your therapist) when someone so much as wishes you a Merry Christmas at Walmart. Some of the secrets found inside this bonus include: * A line in the book of Exodus that is, word-for-word, arguably the single most profitable marketing lesson ever written. (I first learned about this in 1999 when selling MLM and foolishly ignored it. But when I got into daily emails years later, it helped propel my business forward in ways and at a speed that, frankly, I still don't believe sometimes.) * How to trick your trolls & haters into ramping up your email inbox deliverability… and without them even realizing it. * Denzel Washington’s creepy insight into whether trolls and reply guys are just assholes or are actually possessed by demons. * The CS Lewis method to converting scoffers, doubters, and even hostile unbelievers in your offers to becoming some of your best and most loyal customers/clients. * A little-talked about way (discovered by brain scientists some years back, I believe, but don’t quote me on that) to write headlines and subject lines that are almost neurologically impossible to ignore. * The angry boomer secret Jesus Christ used to go viral — where people told everyone they knew about Him, spread the word about Him, and got people talking about Him. (I don’t know if he does it on purpose, but I notice Dan Kennedy does the exact same thing these days.) * A secret way of using Biblical genealogies to find out if a guru you want to buy from or hire is full of crap or not. * Persuasion secret of an Old Testament prophet who converted a bunch of devil worshippers who wanted to kill him. * How to get away with teaching and saying controversial things on woke and converged platforms (like YouTube, Facebook, the ever-growing list of ESPS, etc) that kick people off for saying anything that goes against the Narrative. * A Biblical persuasion method Jesus taught in the book of Luke that, 2000 years later, Bruce Barton (son of a preacher and the second “B” in the billion dollar BBDO advertising agency) used to convince US Steel to keep paying his company through the nose for advertising when they insisted on killing the contract. * The ingenious secret Jesus used to create the biggest and most influential religion in world history that has also been used by a controversial filmmaker to create some of the biggest and most influential films in cinema history. * A powerful secret for growing a better and more response email list that Old Testament farmers used for growing better and more abundant crops. * A totally violent & disturbing copywriting tactic that works like gangbusters to get attention… but that you should avoid reading if you have a weak stomach. * Ezekiel’s “dung eating” lesson for how to sell with stealth — and in a way that can work far better than just lobbing benefits and claims at your list. * What Genesis chapter 5 teaches about how to preserve your business and protect it from being “Rings of Power’d” by your heirs. * An eerie red flag (straight out of the book of John) to look for if you want to identify the rats, bad actors, and other treacherous “Judas” types when choosing who to do business with. * What to do if you want to “exorcise” trolls and reply guys off your list. (Hint: Jesus, the Apostles, and Old Testament figures were never “nice” to evil — they always got rough with them, cast them out, rebuked them, and in Old Testament days even beheaded them!) * What the Bible says about how to go from always being scared of what’s going on in the world to having the world scared of you. * The violent lesson found right inside the book of Revelation about having a tight, responsive, and profitable email list. * One word that can help rile up large segments of your list (and it’s not even profanity) when you have to get their attention and nothing else you try works. * Advice to businesses who sell MLM offers who don’t want to be shunned and laughed at by friends, family, and peers. Real life story about this: There was once a party full of elites and A-list celebrities in Hollywood, yet everyone was gathered around a little old unassuming lady waiting in line to talk to her. The reason they loved her and ignored the celebrities? Because she was a sex therapist… no, I’m not saying to talk about sex in your marketing. That would be missing the point. But inside you’ll see a way to tap into the same force of persuasion the old lady did to potentially be “the person” people wants to consult about whatever your offers do vs being the person everyone avoids.) Anyway, there’s a lot more in this 68-page “Annual” edition. And you can read it free, my 13-year Email Players anniversary gift to you, simply by being subscribed to Email Players by the deadline. The link is below. Read the sales letter carefully to know what you're purchasing before subscribing. []( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA