How to prevent your competition from beheading your sales

“If you want to tell people the truth, you’d better make them laugh or they’ll kill you.” — George Bernard Shaw A brief history lesson: I once read how, back in the medieval days, when they had kings and queens who had no qualms about chopping off heads, sometimes as punishment and sometimes for amusement… certain royal courts had a royal fool. Or, if you prefer, a jester. And strangely the royal fool got away with saying things that’d get others beheaded. In some cases, they’d even be treated like unofficial advisors. And, due to the nature of what they were — essentially comedians & entertainers — they could get away with it because they masked criticisms of the king and the politics of the day behind humor and entertainment. Today, it’s a little bit different. But, still essentially the same: Comedians are some of the most quoted, most celebrated, and most influential people on the planet. The really good ones don’t just make people laugh, they make people think differently, more deeply, and more passionately about things. They can help sway public opinion, probably even help tilt entire elections one way or the other, as many think Johnny Carson could have, had he chose to. When they do that, it’s not just mere entertainment. It's infotainment at its highest level. And guess what? If you learn how to apply this skill to your business, you can enter a whole new world of sales, profits, influence, and impact than you ever will by droning on giving the same old, boring so-called “Value” thinking that will sell better than being infotaining. That’s where my popular “Infotainment Jackpot” book shines. It is on sale for just a little longer (until tomorrow night). And it’s ironic that it’s one of my least-expensive books, but is by far one of the most valuable. Especially if you don’t want your sales “beheaded” by your more naturally entertaining competition. It’s like the “court jester” of my menu of products. The sale ends tomorrow Sunday 7/21 at midnight EDT. Until then, my hearty Horde can have it at a thick $100.00 discount off the regular price. Here’s the link: [( Use coupon code: BENGOOLIE Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA