the only politicians worth watching

I’m far from being the Tony Robbins fanboy many of my business colleagues have been. But the guy was dead-on bawls accurate when he said: “We aren’t in an information age, we are in an entertainment age.” To illustrate, you need look no further than the great master of getting free publicity himself — Mr. Paul Hartunian. Back in the hay day of direct marketing (I believe he has long since retired) he got himself tens of millions of dollars in free publicity that sold truckloads of his books & products in the process. His big “secret”? He knew and taught what many people are just now figuring out: We live in a celebrity & entertainment-obsessed society. And, thus, the best way to stand out in it as a business is to: 1. Make yourself a celebrity 2. Be more entertaining than the other guy This is even more true today with social media. Everyone is on Flakebook and Twitter and Instagram hopping up and down like dorks, raising their hand, crying “Oooh! Oooh! Listen to me! Listen to meeeeee! See how witty and profound and philosophical and based I am!!!” Meh. Horse shyt. Personally, I think they'd be better served taking inspiration from a Trump or an AOC — who are the only ones I enjoy watching, as they use infotainment to stand out from the bleating herd of social media nerds, and without even having to spend all their time “engaging” one-on-one with anyone. Enter my popular “Infotainment Jackpot” book on sale until tomorrow. I consider infotainment to be the single most valuable persuasion skill I possess. And, I’ve spent the past 16 years since first learning about it from the great Matt Furey using it, experimenting with it, testing it, and always trying to perfect it — having used it successfully in niches big and small, business and consumer, serious and not-as-serious — to the tune of probably multi-millions in sales collectively (literally impossible to keep an exact count at this point) amongst my own business & client work back in the day. It’s why there are a bunch of (foolish) Ben Settle wannabe clones, who regularly get called out by my Email Players subscribers. Why there are so many people mindlessly copying my so-called ‘style’ of writing. Or, as I recently saw, "prompting" with bots and AI. It's also partly why some ten years ago Agora Financial once flew me in at their expense, plus paid me $5k to teach this skill to a group of their writers and editors. I share the transcript of that talk inside Infotainment Jackpot. I also include much of what I’ve taught on the subject in “Email Players” over the years, too, since then. Plus, it has over 80 pages of exhibits and examples. Infotainment is a learnable skill. You can't copy or swipe it without looking like a hack, though. And fapGPT, AI, will just make you sound like a hack. No, you gotta learn it, internalize it, figure out how to uniquely express it. The sale ends tomorrow Sunday 7/21 at midnight EDT. Until then, my hearty Horde can have it at a thick $100.00 discount off the regular price. Here’s the link: [( Use coupon code: BENGOOLIE Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA