How to use infotainment to talk about serious topics

“You can do serious stuff, you can even do stuff that’s damn depressing, but overall it has to be entertaining, or people will go away and stop reading it.” — Peter David Writer of the Incredible Hulk’s most profitable 12-year run Wizard Magazine interview One of my “Email Players” subscribers once showed me a glorious example of why everything you hear on Flakebook from copywriters should be taken with a grain of itching powder. Here’s what happened: A guy asked a Flakebook group copywriting goo-roo about where they can learn about writing fun, polarizing, and what he called “edutainment” emails from someone other than from Yours Crotchety. To which said copywriting goo-roo said he doesn’t get off on those types of emails I write. And, that he feels prospects don’t want a doctor joking around, etc. All of which I found as odd as it was ironic. Why? Because I have always taught people to modulate everything I teach to their market first. Market first, everything else second. For example, we didn’t convert almost 50% of our list in weight loss by joking around about the problem, or going all “Ben Settle” on them. There are many ways to use infotainment for “serious” subjects. One could even argue God sold Christianity to the world using infotainment. i.e., Jesus taught in parables - one of many forms of infotainment. And I’d say most of the additional ways I teach in my popular “Infotainment Jackpot” book can be adapted and modulated to nearly any kind of market — serious or not. This is the problem with people trying to “reverse engineer” what they see me do. And with bundt cake copywriters on Flakebook trying to understand it without bothering to get context in the first place. To learn my exact methods — in context — the book is on sale this weekend. Specifically, until Sunday 7/21 at midnight EDT. Until then, my hearty Horde can have it at a thick $100.00 discount off the regular price. Here’s the link: [( Use coupon code: BENGOOLIE Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA