Finally the New York Times & US government clean up their acts and agree with me

True story: A few years ago, I submitted an article to a very big and very popular site (that has since gone on hiatus) read by men looking to improve their success with dating (mostly), but also business, travel, and life in general. The readers were starting to move on from just being interested in PUA and getting laid in foreign countries to getting more into making money and internet marketing. So what I did was, I slightly edited the last chapter of my first Villains book into an article for it, about the 13 ways the Joker creates massive, unforgettable, indifference-killing impact. i.e., Pure content, zero sales pitch. In fact, the only pitch in the entire book is the last page where I put my URL. The result? Rejected on arrival. The reason? “Topic is fine but the article reads too much like a sales letter. I'm expecting a sales pitch at the end.” Which I took as the ultimate compliment. And the reason why I took that as the ultimate compliment is because it meant my writing had gotten to the point where it’s pure “copywriting” — fast paced, low attention span-friendly, and keeps people reading (even the site owner obviously read the whole thing to the very end). Speaking of which: About 18 years ago, when in a copywriting client dry spell, I decided to use plain, old, "retro" ezine articles (I miss those ezine article days -- easiest and most targeted traffic I ever got) to practice writing more persuasively like this, and treated them all as sales copy to “sell” the link in my resource box. At that time, I was doing it consciously. At this point, when writing non-sales content, I don’t even know I’m doing it anymore. I suspect my novels are the same to at least some degree. Anyway, point is this: I believe infotaining copywriting is the future of persuasive communication. I also believe those who do it are far ahead of the curve. Even the New York Times is sometimes starting to use infotaining-style headlines, and more sensationalist writing they would have shunned just 10 years ago. As do so-called “serious” news programs now, too. And, even, the US government has dabbled with it. In their case, it was to the tune of melting their server during a routine PSA once. I show this government example in my popular “Infotainment Jackpot” book, which is on sale this weekend. The sale ends Sunday 7/21 at midnight EDT. Until then, my hearty Horde can have it at a thick $100.00 discount off the regular price. Here’s the link: [( Use coupon code: BENGOOLIE Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA