The trick to upselling copywriting services

It’s probably a ho bunch easier than you think: 1. One way is turn off your copywriter desire to pitch benefits at them and instead genuinely ask questions and listen to their answers about what kind of help they are looking for and why. In fact, one of the most profitable questions I ever asked a copywriting client after they wanted me write their sales pages was... "How are your emails doing?" Then just let him talk... 2. Or, instead of just emails, upsell them whole email campaigns What kind of campaigns? Why, the exact campaigns in Troy Broussard’s Core Campaigns course. The campaigns he teaches can be used for just about any kind of business that sells online and can be easily offered to clients as add-ons to whatever they just hired you for. As Troy tells copywriters: “You could easily offer several or all of my ‘Core Campaigns’ as a pre-packaged service you offer. Plus the deliverability training you get as a free bonus will be very useful for email copywriters.” Potentially almost as simple as asking “do you want fries with that?” This is the thing I’ve long noticed about copywriters. And I was certainly the same way in my freelance days. And that is: Copywriters are notorious for being great at pitching, but then tend to absolutely suck at selling. Selling and pitching are two totally different hats. With two totally different purposes. With two totally different approaches. As for the Core Campaign discount deal: If you buy Core Campaigns from my affiliate link below by tomorrow, Tuesday 7/9 at midnight EDT you can not only get them at a fat discount, but you will also get (as a valuable bonus) a video training I did called… “Email Secrets Of A 6-Figure Slacker” This is a talk I gave back in my slacker days when I literally woke up, wrote an email, and spent the rest of my day figuring out how to have fun and play. This video is like a “crib sheet” for my Email Players methodology crammed into an hour. And it’s all about how I approach writing emails in a way that grip, gratify, & grab them by their psychology and wanting to buy your offers. Plus, it’s important to note I taught it to a crowd of MLM’ers. And let’s face it: If this video can work for MLM, chances are they can work for your offers. Combine with Core Campaigns and in my opinion you almost can’t lose. Okay, so that’s the deal. And now, here’s the link: [( Ben Settle P.S. Core Campaigns and the bonus Email Secrets of a 6-Figure Slacker video are delivered via the free Learnistic mobile app. That means you will need an Android or iPhone device or iPad to access everything. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA