Why buyers are liars

Let us hearken back to 2004. Not long after Bush defeated Kerry in the election, a co-worker I had at the time went on a cruise with his wife, and told an amusing story with a powerful lesson about buyer psychology. What happened was, they were on deck sunbathing next to a couple guys who were also soaking in the rays, sun glasses on, relaxed and having a good time. Not a care in the world. Then, out of the blue, one of these relaxed sun bathers said — without moving, raising his voice, or even so much as changing the relaxed expression on his face — “Don't know what I'm gonna with Bush back in there. We're all screwed.” No anger. No fear. No clenched fists, chair squirm, or so much as an expression change. And that's the point: Despite his words... the bloke obviously wasn't that distressed about Bush 2.0. In fact, according to my friend, the guy was out each night laughing it up and having a good time with the ladies, ordering pricey meals and drinks, etc. Which brings me to the rub: People will say they like certain things. They will say they hate or fear certain things. They will say they want to buy certain things. But what they SAY they like... what they SAY they hate & fear... what they SAY they want to buy... ain't always so. This is especially true in today's outrage & cancel culture full of the always-offended mush cookies & sob sisters just looking for attention or likes. This also applies to every single market I’ve ever sold to: Like golfers who insist they want consistency but only buy “how to hit the ball farther” products and gadgets. Or in weight loss when people say they want to be healthy for their kids or something but really just want to get revenge on an ex by looking good. Or in the marketing world, where people say they want to serve their market and make the world a better place... but really they just want internet fame and social media bragging rights. And the list goes on. Another amusing story about this from those days was around that time when Seattle politicians wanted to put a 10% tax on every cup of espresso. And the money, of course, would go to “the children!” and the polls showed the public was all in on it, ready to sacrifice the 25 cents per cup of espresso each day or whatever it cost. You know, they were really ready to take one for the team. Especially since it was sold as being for the “children!” I remember the virtue signaling being totally off the charts. And I also remember how the polls made it seem like everyone was championing it, letting the pollsters know how important it was, and how happy they would be to help all the children with each cup of pretentious overpriced espresso. But, when it came time to vote it in? It lost in a landslide. Something like only 32% voted for the tax. So yes — buyers are liars. That is why I inherently distrust things like polls and surveys. And I ain’t the only one. My biz partner in SaaS Troy Broussard has done God-only-knows how many of these things when he was doing all the automation/campaign-building/tracking for as many as 50 million emails per month during this client days. And as much as I distrust surveys and quizzes he has an especially throbbing hate-on for them — and considers them the WORST way to find out what your list wants to buy. What works better then? Enter his Core Campaigns course. He shows you how, based on his years of extensive testing with this sort of thing exactly how he uses his Core Campaigns methodology to find out what your leads, customers, etc will actually buy (not just say what they will buy) with potentially 100% accuracy depending on the lead, and how you go about it. As for the Core Campaign discount deal: If you buy Core Campaigns from my affiliate link below by Tuesday 7/9 at midnight EDT you can not only get them at a fat discount, but you will also get (as a valuable bonus) a video training I did called… “Email Secrets Of A 6-Figure Slacker” This is a talk I gave back in my slacker days when I literally woke up, wrote an email, and spent the rest of my day figuring out how to have fun and play. This video is like a “crib sheet” for my Email Players methodology crammed into an hour. And it’s all about how I approach writing emails in a way that grip, gratify, & grab them by their psychology and wanting to buy your offers. Plus, it’s important to note I taught it to a crowd of MLM’ers. And let’s face it: If this video can work for MLM, chances are they can work for your offers. Combine with Core Campaigns and in my opinion you almost can’t lose. Okay, so that’s the deal. And now, here’s the link: [( Ben Settle P.S. 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