Giorgio the marketing Ragù

One of my favorite marketing trainings (yes I spelt trainings with an “s”) is: 1. Free 2. Probably found in mere seconds with a Google search 3. Was the first marketing training I ever heard upon getting into the direct response marketing business over 22 years ago The training: The infamous Dan Kennedy talk he used to give at Peter Lowe conferences. Yes, the entire training is a sales pitch designed to sell his Magnetic Marketing system (which it did, to the tune of tens of millions in sales, from what I hear). And it’s also a perfect example of combining content with promotion — which is one of the single most valuable skills one can learn in email marketing especially. Plus, it contains his notorious Al the Plumber story, too. It also has his infamous “welcome guest” lesson in it as well. But the most valuable part? It’s all subjective of course. And I can’t speak for anyone else who’s heard it. But for my money the most valuable part — that I study, listen to, and use as inspiration for my own business regularly, even to this day — is the Giorgio story he tells in it. Giorgio is the owner of an Italian restaurant and is a proverbial marketing guru (or maybe Ragù is more accurate?) in a way. The reasons why it’s my favorite is many fold. And just as the entire talk is a perfect example of how to combine content with promotion… the Giorgio story is a perfect example of how to: 1. Make yourself into a proverbial “rock star” in your niche/market 2. Become the dominant brand/presence in your niche/market 2. Reinvent your otherwise mundane, routine, & even “boring” business into something extremely exciting, sexy, & exotic, while also making price all but irrelevant in your niche/market Incidentally, it’s the same way Starbucks is able to charge $8 for a coffee. It’s the same way Subway convinced everyone they're the second coming of Jenny Craig. And, yes, it’s the same way I sell perfect bound books with “mass market” like covers that look like they should cost $12 in a Barnes & Noble. Whatever the case, I can’t recommend listening to it enough. Don’t ask me where to find it. Do your own leg work, Batman. And then study that bad boy over and over and over. In fact, treat the info as if you invested $10,000 in it and not 10-minutes to find it. There’s also something else about the Giorgio story I want to mention. Something that did not occur to me until going through Troy Broussard’s Core Campaigns course (even though the Giorgio campaign is direct mail not email) I am selling this week at a discount and with an extremely valuable bonus. There is something Dan mentions towards the end of the Giorgio story about the multi-step direct mail campaign that — while not exactly the same thing — reminds me a lot of something Troy teaches in Core Campaigns. Specifically the part of Troy’s course called: “The Double Squeeze” It’s a very simple email campaign you can reuse over and over every time you need an infusion of quick cash just like Dan’s multi-step method he teaches during the Giorgio story is a campaign he teaches that businesses can also use to get an infusion of quick cash. If you heard the story I am referring to the stretch limo part. Anyway, if you heard the Giorgio story keep it in mind if you get Core Campaigns. Powerful stuff. As for the Core Campaign discount deal: If you buy Core Campaigns from my affiliate link below by Tuesday 7/9 at midnight EDT you can not only get them at a fat discount, but you will also get (as a valuable bonus) a video training I did called… “Email Secrets Of A 6-Figure Slacker” This is a talk I gave back in my slacker days when I literally woke up, wrote an email, and spent the rest of my day figuring out how to have fun and play. This video is like a “crib sheet” for my Email Players methodology crammed into an hour. And it’s all about how I approach writing emails in a way that grip, gratify, & grab them by their psychology and wanting to buy your offers. Plus, it’s important to note I taught it to a crowd of MLM’ers. And let’s face it: If this video can work for MLM, chances are they can work for your offers. Combine with Core Campaigns and in my opinion you almost can’t lose. Okay, so that’s the deal. And now, here’s the link: [( Ben Settle P.S. Core Campaigns and the bonus Email Secrets of a 6-Figure Slacker video are delivered via the free Learnistic mobile app. That means you will need an Android or iPhone device or iPad to access everything. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA