A while back, Email Players subscriber and the founding father of online marketing Ken McCarthy sent me a link to an article about legendary military leader Sun Tzu. (Author of the infamous âArt of Warâ) And it showed advice he gave a king for dealing with rebellious concubines. The short version: Ol' Sunny told the king to pick 180 ladies out of his palace, with his favorite concubines leading them. Sun Tzu then ordered the General to give the ladies some very specific commands that probably sounded kind of silly to be making them do (had to do with military salutes and formations). And, probably because the commands were a bit silly to them, some of the girls started to burst out laughing. After double checking to determine that the orders were clear (to makes sure it was not the Generalâs fault)⦠Sun Tzu immediately ordered the kingâs favorite concubine leaders to be beheaded! The king, of course, objected since those concubines were his best cooks. And, thus, he was worried his food wouldnât be as savory. (A very reasonable & understandable objection, Iâm sure you will agree.) Anyway: Sun Tzu didnât listen and beheaded them anyway. Then, he commanded new concubine leaders to take their place. And, after seeing what happened to the first two concubines after not complying and not taking his orders seriously, these new concubines obediently and strictly followed his commands with nary a laugh or even so much as a smirk. After which Sun Tzu sent a messenger to the king declaring: === âYour soldiers, Sire, are now properly drilled and disciplined, and ready for your majestyâs inspection. They can be put to any use that their sovereign may desire; bid them go through fire and water, and they will not disobey.â === I suspect this email is getting all kinds of reactions. From a few eye rolls. To some sob sisters being offended. To a handful of guys laughing. But what Sun Tzu did to influence those he wished to persuade to not only do as he bid them, but do it in a way where there was no chance of them NOT taking it seriously⦠was in strict accordance with the subversive principles of influence & persuasion I teach in my book âNOfluenceâ on sale today about how to help give people almost no choice but to buy from your business. And donât worry. You wonât have to behead any concubines â good cooks or not. Nor will threats, force, or violence in any way be required. But, I believe the info inside absolutely can potentially help you change the hearts & minds of many of those you wish to influence and persuade to buy from your business, to do as you command, and, yes, do it with 100% obedience and even an eagerness towards doing it â whatever that may be. I donât care if itâs business or personal, either. Itâs all the same in the end. And people are people. With all of us susceptible to this way of influence. Yes, including Yours Unruly. Do it right and no manipulation is likely to be needed. No objection answering is likely to be required. And, in some cases, no enumerating of benefits or claims are likely to even be necessary. Extremely powerful stuff. To use it simply read âNOfluence.â Then practice what you read inside. And then make it a âpartâ of what you do in your business day in, and day out. During this week's sale (until tonight Thursday, June 20 at midnight EDT - check your time zones if you don't want to miss it, you been warned...) you can have it at a $100.00 discount (so for $500.00 instead of $600.00) off the listed price at the link below. Hereâs the link: [( Use code AZRIEL at the checkout for the discount. Ben Settle P.S. If you already possess some of the Email Players issues that make up this book (described in the sales letter at the link above), youâll have to decide whether it is worth paying for this offer or not. So please read the sales letter thoroughly, and think carefully before purchasing if that is the case. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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