How not to structure a sales funnel

A long while back a bloke asked for help about his funnel using daily emails. He wanted to know: === Should I do 4 emails and something along the lines of: Email #1) Present a problem Email #2) Agitate the problem Email #3) Present the solution Email #4) One last email on Fear of Loss (or something) to those who have not clicked the affiliate link? Thanks for letting me at least "vent" or something. Any help would be great! === To which I said: “You're making this way too complicated.” And then I went on to give him advice on how to approach this using sound marketing principles, and not the typical goo-roo tactics he was attacking the problem with, which was just confusing him, making it harder, and severely reducing his potential box office gross with that campaign. And guess what? Part of my reply was what I did to sell a product as an affiliate for Danny Iny at that very time. Advice that got (according to Danny) way above average sales. All using simple principles and not "do this, this, and this" tactics. Hardly anyone understands this on the Internet. And that is because because virtually everyone — if you learn only from other “online” guys and ghouls — has been taught a tactic-based way of marketing vs principal-based. You can see it in almost everyone's emails. In their ads. In their advice. And, yes, it's very likely killing their sales. The exact advice I gave the guy above is in my rather esoteric book on sale this week “NOfluence.” And I believe nearly any kind of business can use it to write more profitable email blasts, auto-responders, sales copy, video scripts, and anything else you do. During this week's sale (until Thursday, June 20 at midnight EDT - check your time zones if you don't want to miss it, you been warned...) you can have it at a $100.00 discount (so for $500.00 instead of $600.00) off the listed price at the link below. Here’s the link: [( Use code AZRIEL at the checkout for the discount. Ben Settle P.S. If you already possess some of the Email Players issues above, you’ll have to decide whether it is worth paying for this offer or not. So please read the sales letter thoroughly, and think carefully before purchasing if that is the case. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA