Fake cocaine does the copy good

A strange (but true) advertising story: Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he wrote an ad for one of their products and said he packed it full of bullets. But, there was one bullet he said created such a flurry of buyers that calls came in for almost a year afterwards to buy the product. What was the bullet? * FAKE COCAINE: a legal substitute that fools almost everyone! The point: There have been expensive (very expensive) products sold to people who didn't even know those products existed 5-minutes earlier because of a single bullet buried in an ad that created an itch that just had to be scratched. And at the risk of being an obnoxious braggart: I've gotten testimonials about my bullets from everyone from one of the internet's earliest affiliate marketing "pioneers"… to one of the world leaders in the direct marketing/biz opp industry… to the "founding father" of internet marketing… to countless others who've confessed my bullets alone “got them” to buy from my ads. More: My Copy Slacker book shows you 12 ways to write bullet points that can potentially help your business "seep" right into your reader's psychology and maybe even make it hard for them to sleep until they buy from you. It also shows other bullet tricks like: * Where to put your two best bullet points for maximum sales. * The "loop effect" bullet point secret that one prominent copywriter once told me put him in a "trance”. * How to write bullets that can keep people mentally "off balance" and unable to stop reading (even if they want to). * A secret way of using an ordinary phone to write bullets dripping with sell. * And more… Copy Slacker is on sale at a $200 off the listed price discount — $624 vs $824 — until tonight (Sunday, 5/19) at midnight EDT which is just a little over an hour from when I am sending this. So depending on when you are even reading this, it could already be too late. So if this interests you, go here immediately: [( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle P.S. If you think your pal & email Benefactor is just whistlin’ dixie about this book, check out these words from customer Björn Baumann: === Ben, wanted to quickly send you some feedback about your Copy Slacker product I just recently bought from you. I am working myself through the swipe file now and then start reading it again from page one. This is the first copywriting resource (book, course, video-course whatsoever) I have bought that gives me all I need (the necessary confidence included) to produce a sales page without getting hung up. And even though I am traveling a lot (please DONT call me a digital f***tard äääähhhh digital nomad...) this one, no matter how heavy and thick will be my companion. Thanks, the value is tremendous Cheers from the south of Germany === To get your hot little hands on this tome, go here before the deadline: [( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA