Newsletter Subject
What can’t be swiped or fapGPT'd in copywriting
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Sun, May 19, 2024 03:45 AM
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Came a question: === I’m a copywriter and I’m trying to stand out amongst the other copywr
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Came a question: === Iâm a copywriter and Iâm trying to stand out amongst the other copywriters who has the same old tagline of âi help xy grow their business with pErSuAsive copyâ or something like that I was thinking of something along the lines of: âI show entrepreneurs how to use the powers of evil for goodâ This is inspired of what I learned from you, not over-relying on formulas and ââwhatâs-working-nowâ. === My opinion: The above will probably attract the kind of people you donât want in your life, in my experience. It goes back to coming up with a USP: Whatâs the ONE thing only you can or are willing to offer, that no other copywriter can or is willing to? Answer that and youâll probably never lack for clients ever again. But nobody can answer that for you. Only you can. Plus, people who are doing wrong, and know it, are people to avoid, even if theyâd like to change. The above is a thought exercise to think about if youâre in my customerâs shoes. Most solutions canât be swiped or fapGPT'd. They have to be figured out. And thatâs why, for example, my Copy Slacker book has nearly 500-pages of ads to model & study - but to "swipe" them and try to shoe horn them into your solution would be foolish. They are beacons and guides and idea-starters/growers. But ultimately you have to figure out your own unique selling proposition. What my book does is give you a framework. But you still have to know what kind of house you want to build, what tools to use, what to fill it with. If that analogy falls short, then probably best to pass on the book. I'd prefer copywriters who want AI, fapGPT, etc to do their thinking for them not buy it anyway. Otherwise: The $200 discount sale ($624 vs $824) off the listed price ends tomorrow. (Sunday, 5/19 at midnight EDT) Here is the link: [( Use code: ROPER at the checkout. Make sure you see the price change before entering your info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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