Newsletter Subject
advice for those suffering from the disease of being too nice
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Wed, May 8, 2024 10:45 PM
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I recently read this on Twitter on the FoundersPodcast account: === 8. ON KEEPING THE TEAM EXCELLENT
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I recently read this on Twitter on the FoundersPodcast account: (a quote from the late Steve Jobs) === 8. ON KEEPING THE TEAM EXCELLENT I was hard on people sometimes, probably harder than I needed to be. I remember the time when Reed [Jobs' son] was six years old, coming home, and I had just fired somebody that day, and I imagined what it was like for that person to tell his family and his young son that he had lost his job. It was hard. But somebodyâs got to do it. I figured that it was always my job to make sure that the team was excellent, and if I didnât do it, nobody was going to do it. === Iâve read Jobsâ bio multiple times. And probably I will go through it again this year. And each time I read it I notice two distinct things: 1. âJobs was furiousâ is strewn through the book â he was always furious 2. He was not at-all, or in any way, nice And whatever his deal was that made him a total dick to everyone around him was also the thing that made him tell his team the truth about if he thought something was crap (while also taking credit for stuff he shot down, but thatâs something elseâ¦), with zero regard to hurting anyoneâs feelings, and even if someone hated his guts there was a very good chance that person who hated him still respected him. I am not advocating being cruel. Just the opposite: Iâm advocating not being nice. Not lying to people, not bull shytting them, not letting them look away from the pains that plague them that your offers can help solve. This is where the nice guy marketers go wrong, in my opinion. They are far more concerned with sparing someoneâs feelings, with shifting the blame onto everyone BUT their customers/clients even when those customers & clients bring on their own problems, and in many ways lie through their teeth to them. All to be seen as the nice guy. To be adored and get lots of social media likes & high fives. Not to mention screwing people over for a virtue signal if the opportunity arises. Thatâs more and more marketers these days. And it shows in their lackluster sales, shrinking influence, & lack of respect they get. You can obviously run your business however you want, of course. But if you suffer from this disease called âbeing too niceâ in your emails⦠then my Email Bastard! course can help potentially change that for you â and fast. That is, assuming you are willing to tell your âinner nice guyâ to shut the hell up, follow the various approaches I teach inside, and at least test it for yourself. Plus, Iâm launching it at a price so low I almost am basically giving it away. (Until Friday May 10 at midnight EDT) So if you want it, nowâs the time to get it. To grab it before the deadline go here: [httpsâ¶//www.EmailPlayers.com/bastard]( Ben Settle P.S. This course is made up of multiple talks Iâve done at various events people paid not a little bit of money to attend. And some of the info inside has been included in other offers Iâve sold over the years. So read the sales letter carefully before buying if you donât want to just end up buying the same information all over again. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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