stop lying to people

It is astounding how many marketers cheerfully lie to their email lists. I ain't just talking about claims. I’m talking about telling them whatever problem they are dealing with is not their fault, when it demonstrably and obviously is their fault. Take the weight loss market, for example. When I partnered in a company in that niche many years ago, the stats and traffic guy (the late Jim Yaghi) told me my emails and sales letters converted over 40% of the list into some kind of buyer. It was probably a lot more than that because we sold Kindle books, too, which we were not able to track. And, I believe one reason we did so well is because I refused to lie to them. I did not say: “It’s not your fault you are overweight! Big pharma, big food, and big government have been conspiring to make you unhealthy your entire life … !” and then go into the usual pitch with the usual benefits and the usual claims that literally everyone selling in that niche makes. Yes, I could have done that. But I didn’t because of course being fat is their fault. If they are a functioning, thinking, responsible adult (the only kind of customers I cared to market to) who votes and pays taxes then who else's fault is it, exactly? Whether it’s from overeating, following the wrong advice, not dealing with past abuse in healthy ways so they can heal (a disturbingly common reason for this particular problem nobody wants to talk about because too nice), not exercising, not avoiding sugar, drinking all the time, not having their hormones tested and then working towards fixing them, not working hard enough to find the right doctor to help them, not in sync with their circadian rhythm, or whatever it is, it is their fault. And even if one makes a case that it’s not their fault it is still their responsibility. In either case, how is lying to them going to help them? How is lying to them going to fix the problem? How is lying to them going to make them want to buy anything else after that? How is lying to them going to make a long-term change in their lives — save them from having a foot removed due to diabetes or have a stroke due to high blood sugar where they can’t move or even blink their eyes from paralysis (what happened to the late comedian Patrice O’Neal)… or prevent them from croaking in front of their children at the dinner table fork still in mouth… or any number of horrifying fates that could await them as they blame GMOs or Trump or whatever boogeyman for all their problems? Answer: It ain't. All lying to them or trying to spare their feelings will do is maybe get a one time sale, which they will do nothing with, as they flit off to the next solution which anyone who sells in weight loss knows is what most people do. It's a revolving door of the same customers who swing from one branch to another in the marketplace forest. Thus, I told them the truth. And, I made them take responsibility, which made them ready to receive my sales pitch. But I did it in a very special way. I did not literally say, “it’s your fault, Porky! sac up!” Instead, I used many of the approaches I talk about in my course: “Email Bastard!” Following the teaching inside will not make you more liked or adored. Probably the opposite in a lot of cases. But it can get you more sales, more engagement, and, yes, more respect. Certainly more respect than lying to people. I talk about all kinds of ways to do this in this course and the three bonuses I am giving along with it. And I use a lot of examples from the health spaces I’ve sold in, as well as examples from other markets where marketers tend to want to lie, blow smoke up people’s arses, and tap dance around the truth so they can be seen as nice. Bah! I got no use for nice. And I daresay neither do people with pain and fears and desires you can help. If you want to help them, help you, help yourselves, go here see the link below. The low launch price ends Friday, May 10 at midnight EDT. Here’s the link: [https∶//www.EmailPlayers.com/bastard]( Ben Settle P.S. This course is made up of multiple talks I’ve done at various events people paid not a little bit of money to attend. And some of the info inside has been included in other offers I’ve sold over the years. So read the sales letter carefully before buying if you don’t want to just end up buying the same information all over again. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA