The most Furey-ous content monetization tip of them all

A true story: Last July I sent Email Players subscriber, undisputed King of Email, & “Sifu of Sentences” himself Matt Furey a message asking if he’d be interested in having a free BerserkerMail account. After all, there should be no doubt to anyone who has both studied Matt’s ways and who has used BerserkerMail that his email marketing & email copywriting “DNA” are both heavily baked into the platform from start to finish. i.e., No Matt Furey = no BerserkerMail far as I am concerned. And so giving him a free account was the least we could do. Matt graciously accepted the offer and jumped on a Zoom call for a demo with myself and my biz partners and Email Players subscribers Troy Broussard & John Wood. Short story long: What was supposed to be a mere 20-minute demo turned into a 2-hour discussion about everything from info publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth. He is a truly fascinating guy — almost like the “Dos Equis Man” of direct marketing. I’ll leave the Bigfoot, aliens, & flat earth stuff for another day. What’s important as far as monetizing your content is what he taught us about the subject totally “off the cuff” — that had me thinking about it for weeks, months, and now almost a year later. It wasn’t so much “new” info, but it absolutely was a new spin on how to think about something a lot of us (me, at least) takes for granted. It is also something pretty much any business can implement. Including if your business is not even a purely content-driven operation. For example: I have used what Matt taught us to help sell scads of new memberships in our Low Stress Trading (coaching for Options Traders) company which is mostly coaching and community. I have seen it used to sell credit card subscriptions, too (the world’s greatest living copywriter and Email Players subscriber Gary Bencivenga talked about how he used it, in detail, in an interview he did with Email Players subscriber Ken McCarthy many years ago). And for years I bought a certain health supplement that used this approach Matt talked about to help grow the operation. Probably doesn’t matter what kind of business you have or what you sell. This approach Matt told us about can apply. The irony: Again, there is nothing new about it. But the way Matt taught it made it new all over again for me. And, I’ve been doubling down on it ever since. Which, in a way, is a lesson in and of itself: A lot of people up in this industry are obsessed with “NEW!” and everything has to be something they’ve never seen or heard before. Which is a huge disservice to themselves and also spurious anyway. For one thing, there is nothing new under the sun. All those copywriting and marketing “techniques” you see your favorite influencers or goo-roos teach were invented decades ago by much smarter, wiser people who had to figure it out under far harsher and more extreme selling conditions - sometimes when the only way to buy was to drive 10 miles to a post office to get a money order and mail it in to respond. Even technology you think is new is just new spins on the old: Amazon = the Sears Catalog on the internet. Email = direct mail on a screen. PPC ads = classified ads. Opt-in pages = space ads. Sliding into DMs on Twitter or by email = cold calling. Social media = all just one big trade show. And the list goes on. If you are like most successful people I know, then I suspect there have been times where you originally learned something (any topic, doesn’t have to be marketing related) 20+ years ago… in a book, course, video, whatever it is… and then saw it again many years later, only to feel like you learned it again for the very first time. This is not because the information is different. It’s because YOU are different. You’ve had many experiences, failures, successes, and look at the world and whatever it is you do in a different context than you did, and now the information, while familiar, is for all intents and purposes totally different, fits into your goals & life different, and effects you different. Well, that’s how what Matt said worked. And I show you exactly what this is and how it works in the May Email Players issue. I defy anyone not to read this part of the May issue and not walk away with a bunch of new ideas. Not apply it and make a bunch of new sales. Not think about it going for and not have a bunch of new customers going forward. Powerful stuff. And you can read all about it in the May Email Players issue. That is, assuming you subscribe by tonight’s deadline. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a “sneak preview” of what’s waiting for you inside the May issue: * An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.) * How the world’s greatest living copywriter used ordinary steak knives to sell a small fortune in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.) * The Marvel Cinematic Universe secret to selling people on wanting to buy your content literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.) * A skeevy trick used by the crooked Chicago Democratic Machine for the past 60+ years that legit businesses can use to help make more profits that you can (legally & ethically — no corruption necessary) when monetizing your own content. * One of the “most published” writers on the planet’s bonafide creativity hack for tricking your brain into coming up with ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.) * The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.) * A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than most businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.) * A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.) * A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.) * Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.) * How one of the most prolific writers in history shrewdly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to your own content. * Why the value you create in your content is bull shyt and what is far more useful and beneficial to your customers & clients. (The “give value” shtick was always an illusion used and pushed mostly by people who can’t sell… and has done far more harm than good. Inside I show you what can work far better while helping make you look like a hero to your audience instead.) * The psychology behind how to combine content with promotion in such a way where customers & clients will probably have no idea they are even being pitched and might even thank you for selling to them after. (Combining content with promotion is like a lost art in 2024 — and hardly anyone does it much less can teach it. But the May issue shows you in great detail how this can work and what it can look like straight from one of the most prolific and profitable content creators who ever lived.) * 18 ways for creating content that can give you such a rush of ideas you might even have to quite your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book —delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.) There’s more. It is, after all, a King-Sized issue (32 pages vs the usual 20). But that should give you an idea of what to expect. To subscribe by the looming deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. 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