How to get people to spread the “gospel” of your content far and wide

Email Players subscriber Pujan Pun knows.. === Not a question really. But another testimonial. I just finished reading October 2023 Email Players on creating content. Secret #8 - Be a craftsman just shifted the way I look at content creation. This lesson alone was worth the price of Email Players. Another addition to the long game and mindset arsenal. I told you this sometime ago, and I tell you this again. You’re doing God’s work. Your content is definitely not for those seeking quick fixes. Maybe I do have a question. As I was writing this, I got curious. The clarity you have about your target audience is incredible. It’s laser focused. While I don’t expect you to reply to me with a long rant about how to get that level of clarity, I’d love some advice on where I can get started. Also, feel free to use this email as a testimonial and maybe even a future email when you decide to dive deeper into the target audience topic. === Don’t mind if I do, Mr. Pujan… Craftsmanship is the elusive X-factor that has always separated the boys from the girls in the game. It's the difference between Steve Jobs-era computers that ingrained themselves so far into Apple customers' minds that MRI's showed their brains responded to them like they did to their chosen deity... and Bill "I'll just copy Jobs lol" Gates' computers. i.e., Jobs was a craftsman and Gates was not. You can see a similar type of phenomenon in content that is created by craftsman and content that is belted out by shallow creators & influencers just looking for tricks, tips, hacks to avoid thinking and working when creating their content. That doesn't mean the latter won't sell or get engagement. It certainly can. And sometimes does much to the annoyance and surprise of the craftsmen. Just look at whatever Twitter or Facebook talk about on any given day. But nobody is going to remember it, refer anyone else to it in abundance, or have a dramatic shift in thinking about it that creates lifelong customers, readers, viewers, listeners who can't help but tell everyone about your content, spread the "gospel" of your content, eagerly look forward to buying all your future content based on the content created with a craftsmanship and not assembly-line mentality. I am a big fan of floating lots of content out there. As much as you can. But, it still has to be content approached with the mindset of a craftsman. Otherwise it’s just as empty & soul-less as using AI like fapGPT, etc. As far as how to be a craftsman? If I have to tell you to put your heart & soul into your content, if I have to tell you to put more effort than required into it, if I have to tell you to take it seriously and come at it from a market-first vs marketing-first mindset, you’re already dead in the water anyway. Looking for shortcuts, and hacks, and “quick tips” is not what a craftsman does. If anything, it’s the exact opposite. They work on content until it hurts. They put far more effort than what is required (forward intent). And they don’t think, “How can I cut corners?” They are thinking more along the lines of Steve Jobs — taught to him by his father who was a master cabinet maker — where they put just as much effort into even the parts people will never see/hear/watch/consume than the parts people will. This is an approach required to use the May Email Players issue too. It’s King-Sized (32 pages vs the usual 20 pages). And it’s all about content creation & monetization. But if you’re not going to approach it as a craftsman don’t waste your money. Go back to reading listicles from people who like to tell you they read a book so you don't have to then summarize everything. This is why, incidentally, there really is no competition. Not if you’re a craftsman at content creation. Deadline to subscribe in time for the May issue is tomorrow. If you want in you best scooty dat booty to this link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a “sneak preview” of what’s waiting for you inside the May issue: * An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.) * How the world’s greatest living copywriter used ordinary steak knives to sell a small fortune in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.) * The Marvel Cinematic Universe secret to selling people on wanting to buy your content literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.) * A skeevy trick used by the crooked Chicago Democratic Machine for the past 60+ years that legit businesses can use to help make more profits that you can (legally & ethically — no corruption necessary) when monetizing your own content. * One of the “most published” writers on the planet’s bonafide creativity hack for tricking your brain into coming up with ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.) * The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.) * A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than most businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.) * A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.) * A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.) * Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.) * How one of the most prolific writers in history shrewdly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to your own content. * Why the value you create in your content is bull shyt and what is far more useful and beneficial to your customers & clients. (The “give value” shtick was always an illusion used and pushed mostly by people who can’t sell… and has done far more harm than good. Inside I show you what can work far better while helping make you look like a hero to your audience instead.) * The psychology behind how to combine content with promotion in such a way where customers & clients will probably have no idea they are even being pitched and might even thank you for selling to them after. (Combining content with promotion is like a lost art in 2024 — and hardly anyone does it much less can teach it. But the May issue shows you in great detail how this can work and what it can look like straight from one of the most prolific and profitable content creators who ever lived.) * 18 ways for creating content that can give you such a rush of ideas you might even have to quite your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book —delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.) There’s more. It is, after all, a King-Sized issue (32 pages vs the usual 20). But that should give you an idea of what to expect. To subscribe by the looming deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. 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