"I like you but you really piss me off"

A timely comment: === Ben you know what you have single handedly helped me improve my sales in my business more than anybody else on the internet, or that I've ever followed. And it's through the simple idea of mailing your list daily. Your podcast I listen to religiously, and it's helped me just get in that mind frame. Anyways, you also really piss me off. Because you could so easily create great video content, and you could share and teach what you know with a lot more people. Yeah maybe they will be "crap leads". Maybe I'm a crap lead. But maybe you should just do it anyways because of karma. I bet a few hundred thousand Youtube subscribers would bring you more business than you would know what to do with, and you'd need to hire Hedwig from Harry Potter to deliver all those e-mail players subscribers. Anyways, I'm just having a little fun. Thanks for your help and advice, I hope to one day subscribe to your newsletter just because I'm a big fan of yours. === He's not necessarily wrong. And I have started doing a series of impromptu Twitter spaces (not planned, off the cuff, no schedule) on Twitter with Email Players subscriber & BerserkerMail co-owner John Wood over the past month or so. But you gotta be following us to be alerted, you snooze you lose. Same with the monthly Q&A calls I am doing with Troy Broussard and John, it went so good on Spaces last week, we're using that over Zoom now. I will say this though: I do enjoy them. And mostly because I get to practice my content-creation wiles. Including some of the ideas I teach inside the May Email Players issue. The entire King-Size issue (32 pages vs the usual 20) is about my various methods for content creation & monetization I’ve been using, experimenting with, and profiting from for over 22 years — longer than the average “influencer” has probably even been alive in some cases. For example, one of my ace in the hole methods is how to seamlessly combine content with promotion. A very profitable skill. And practically a lost art these days. Some years back Email Players subscriber Brian Kurtz once said this about how I do it: “In a world of self-promoters and people who constantly tell you how good they are at whatever they seem to be good at, Ben is the antitheses of that…he mostly stays home and simply produces e-mail that consistently delivers as both content and promotion and frankly, he’s so skilled at it, you rarely know which he is doing since he is always doing both.” Well, I show you the original source I learned this skill from. And it sure as hell wasn’t from anyone on social media. The deadline to subscribe in time for the May issue is almost upon you. If you want in, you best hurry. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a “sneak preview” of what’s waiting for you inside the May issue: * An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.) * How the world’s greatest living copywriter used ordinary steak knives to sell a small fortune in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.) * The Marvel Cinematic Universe secret to selling people on wanting to buy your content literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.) * A skeevy trick used by the crooked Chicago Democratic Machine for the past 60+ years that legit businesses can use to help make more profits that you can (legally & ethically — no corruption necessary) when monetizing your own content. * One of the “most published” writers on the planet’s bonafide creativity hack for tricking your brain into coming up with ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.) * The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.) * A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than most businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.) * A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.) * A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.) * Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.) * How one of the most prolific writers in history shrewdly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to your own content. * Why the value you create in your content is bull shyt and what is far more useful and beneficial to your customers & clients. (The “give value” shtick was always an illusion used and pushed mostly by people who can’t sell… and has done far more harm than good. Inside I show you what can work far better while helping make you look like a hero to your audience instead.) * The psychology behind how to combine content with promotion in such a way where customers & clients will probably have no idea they are even being pitched and might even thank you for selling to them after. (Combining content with promotion is like a lost art in 2024 — and hardly anyone does it much less can teach it. But the May issue shows you in great detail how this can work and what it can look like straight from one of the most prolific and profitable content creators who ever lived.) * 18 ways for creating content that can give you such a rush of ideas you might even have to quite your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book —delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.) There’s more. It is, after all, a King-Sized issue (32 pages vs the usual 20). But that should give you an idea of what to expect. To subscribe by the looming deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA