Why I don’t believe a single accursed word any of the AI copywriters say

None of them. They are all full of shyt as far as I am concerned. You can drop any "name" you want advocating for it I don't care. Literally every example I've seen is laughable at best with only other copywriters fapping to it. And any of those who aren’t full it, and who might even turn out to be saying something that is credible, will be obvious and worth listening to if and when the dust settles and the Mad Dash (there is nothing new about this phenomenon) is finally over — something that is already starting to wind down a bit, from what I can see. Just a year ago a horde of idiot copywriters were telling me how I am not gonna make it because of my skepticism of AI (and my skepticism of fapGPT especially). Now? Not a single one of those fluffpreneurs is talking about it anymore. Imagine that… I’m not saying all copywriters are bad people, many are my friends in fact. But as a whole they are embarrassingly gullible and prone to chasing bright shiny objects that make even Money Twitter look smart. It’s one of the many reasons I stopped participating in any meaningful way in the copywriting community about 8 years ago. Especially when I started seeing them use pronouns to virtue signal & pander, natter on about safe spaces, expect everyone to walk on egg shells around their feelings, engaging in conflict avoidance, seeing them melt down about the dumbest shyt, try to get people canceled, and the list goes on. The old school copywriters were a lot tougher. They didn’t look for validation, they looked annihilation. i.e. they expected you to annihilate their work, thinking, assumptions. That’s how they wrote controls: Not by trying to be proven right, but by trying to be proven wrong. I suspect the jab (I would not be shocked if over 90% of the copywriting community fell for the jab lie hook, line, and sinker) done fooked up the copywriting community especially. The final boss example is the last Copy Chief event when a bunch of blue flame special copywriters apparently told Kevin Rogers they were going to boycott the event if Email Players subscriber Daniel Throssell showed up — and Daniel wasn’t even a speaker, just an attendee and I think was on a panel too. You can’t even make this sort of thing up. You can only observe it - by watching copywriters. Whatever the case: As far as AI goes, I will just leave you with an email I received when talking about this subject a while back, why I’m so skeptical of it, why I just blanket assume anyone talking about AI at all with copywriting is totally full of shyt unless or until proven otherwise: === Thank you!!! I had the same exact feelings in fact i signed up for ____ AI, what a piece of 💩 . He goes around peddling it like it’s going to make you millions and I was too embarrassed to even use the copy it generated and I’m no copywriter. I keep arguing with FB marketers that AI is not human how could it replace us it has no emotion and I felt like a lone voice You’ve restored my hope in humanity!!! === I hear ya. And I hope to further restore many others’ hope in humanity with the May Email Players issue which is all about (NON-AI) ways to create & monetize content. Unlike freelance copywriters who take a fee and get paid even if their silly ideas fail, if what I do and teach about content doesn’t work, I don’t get paid. If what I do and teach about content didn’t work, I wouldn’t have been able to publish a print newsletter for coming up on 13 consecutive years with more books than I can even count anymore (with two more I am launching later this year). If what I do and teach about monetizing content didn’t work I wouldn’t even able to stay in business at all — much less invest profits in other companies, that, yes, also live and die by their content at the end of the day. Those are the facts whether the AI bois like it or not. And if you want to blow right past these boys & ghouls then see the May Email Players issue. It’s King-Size in content. (32 pages vs the usual 20 pages) And not a single word of it was prompted. Prompts are for proles as far as I am concerned, just like any other bright shiny object. The deadline to subscribe is in a few days. You can read more about it in the PS below. Otherwise, here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a “sneak preview” of what’s waiting for you inside the May issue: * An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.) * How the world’s greatest living copywriter used ordinary steak knives to sell a small fortune in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.) * The Marvel Cinematic Universe secret to selling people on wanting to buy your content literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.) * A skeevy trick used by the crooked Chicago Democratic Machine for the past 60+ years that legit businesses can use to help make more profits that you can (legally & ethically — no corruption necessary) when monetizing your own content. * One of the “most published” writers on the planet’s bonafide creativity hack for tricking your brain into coming up with ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.) * The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.) * A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than most businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.) * A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.) * A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.) * Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.) * How one of the most prolific writers in history shrewdly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to your own content. * Why the value you create in your content is bull shyt and what is far more useful and beneficial to your customers & clients. (The “give value” shtick was always an illusion used and pushed mostly by people who can’t sell… and has done far more harm than good. Inside I show you what can work far better while helping make you look like a hero to your audience instead.) * The psychology behind how to combine content with promotion in such a way where customers & clients will probably have no idea they are even being pitched and might even thank you for selling to them after. (Combining content with promotion is like a lost art in 2024 — and hardly anyone does it much less can teach it. But the May issue shows you in great detail how this can work and what it can look like straight from one of the most prolific and profitable content creators who ever lived.) * 18 ways for creating content that can give you such a rush of ideas you might even have to quite your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book —delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.) There’s more. It is, after all, a King-Sized issue (32 pages vs the usual 20). But that should give you an idea of what to expect. To subscribe by the looming deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. 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