Pursuit of crappiness

Last year I read a book for content creators called: “Snow Leopard” The Creepy Joe, Obama, political/media establishment & publishing industry gatekeeper-approved examples used in the book are amusingly overrated, with a bit of arguably disingenuous Ryan Holiday "Trust Me I'm Lying" book bull shyt vibes that did the exact same thing in his book back in the day. But the overall lessons in Snow Leopard were good. The parts about why the great unwashed asses pursue and glob on to shallow, crappy, listicle, Gary Vee-type "don't cry over spilled milk!" meme content alone is worth it. It’s also a great model for how to write a bookmercial for those who have read my Email Client Horde book. And if you’re a raw & wriggling newbie I recommend it just so you know what not to do, if nothing else. My opinion. Speaking of content: The May Email Players issue is all about content creation and monetization. The info inside this particular issue has been worth — literally — multiple millions in sales for my own businesses collectively over the years as a single, one-man-band operation with no affiliates or outside funding or big pushes or guru endorsements, not to mention much, much more than that for some of the businesses mentioned inside that make my results look like peanuts. I’ve been saving this info for a long time. 2024 is the year to create & monetize content like you never have before. Not only because of the glut of crappy competition, AI, etc, clogging up the internet. But because in the coming months and years I suspect freedom of speech, what you can say, how you can say it, will be severely limited in some countries (already is, people have just been slowly boiling for so long they don’t realize it), and if you’re going to use content to position your business at the top do it now, before then, while you can still say things without being exiled, canceled, or maybe even imprisoned. It pays to be paranoid.. Most reading this will balk at that. But most never accomplish anything in the first place. And I don’t write to or cater to “most” anyway. Email Players subscribers know what that means. If you want to be amongst us, and in time for the May issue, go here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a “sneak preview” of what’s waiting for you inside the May issue: * An “off the cuff” comment the great Matt Furey made on a Zoom call (while we showed him BerserkerMail) that is probably the single most valuable content monetization lesson I’ve heard (and used) in the past 10 years. (He talked about everything from publishing, email, & health… to Bigfoot, aliens, &, yes… flat earth… but this “throwaway” comment he made about jump ropes was something I wrote down, have been thinking about, and have since doubled down on using to move probably even more offers than I normally would have.) * How the world’s greatest living copywriter used ordinary steak knives to sell a small fortune in subscription offers. (He wasn’t selling “content” necessarily — but I have been using this ditty for nearly 20 years since hearing him teach it to sell all kinds of content-related offers. I suspect nearly anyone else in business can, too.) * The Marvel Cinematic Universe secret to selling people on wanting to buy your content literally months (possibly even years) in advance — including before you’ve even created or talked about it! (I noticed Marvel started doing this with its first Thor movie, and it’s been a free education in content offer launches since. Their movies may not be great, but their way of selling irrefutably is.) * A skeevy trick used by the crooked Chicago Democratic Machine for the past 60+ years that legit businesses can use to help make more profits that you can (legally & ethically — no corruption necessary) when monetizing your own content. * One of the “most published” writers on the planet’s bonafide creativity hack for tricking your brain into coming up with ridiculously profitable ideas for all kinds of content (books, courses, videos, audio, anything, really) you want to create. (I’m not usually a big fan of hacks — but even I admit this is one of the most cunning ways I’ve ever seen to create everything from subject lines and headlines to stories to lessons, newsletter issues, courses, and everything in between.) * The exact best time to create content to sell, use as premiums or teachings, for coaching, or probably anything else. (I learned this clever trick from my uncle — a very successful Amway distributor back in the day — and it’s made the content-creation & monetization side of my business both a whole lot more profitable and also a whole lot less stressful.) * A “hail Mary pass” way of using content you’ve created to potentially make more sales in a week than most businesses do in a year. (The downside is you can only break the glass and use this probably one time, so make sure you do it when it counts.) * A little known (inspired by something an old school Marvel Comics editor in chief’s once did) secret for creating bonuses & premiums that can help sell lots more of your other offers — and often without doing any hard pitching in your content or pissing anyone off. (Bonus: doing this can also help make it more likely your customers will be more successful with those offers, use those offers, refer others to those offers, give testimonials for those offers, want more of those offers, and the list goes on. A powerful tip indeed.) * A non-cringey way for using name-dropping in your content to help make it more likely to be consumed, taken seriously, and even back end sell your other offers. (This goes way beyond content creation and delves into what I teach about World & Marketing Universe-building as well… to help make it more likely customers want to enter your domain and not want to leave. I’ve been using this trick for years, and am finally now teaching it in Email Players.) * Clever ways to use “Lore” to help give your business top-of-mind Status amongst your market, customers, & clients. (This also delves into World & Marketing Universe-building as I teach it. And it can also help add depth to the info you teach, create a “mystique” about your content, and potentially make that content inherently more valuable as a result.) * How one of the most prolific writers in history shrewdly used “dangling plot lines” to keep people reading, engaging with, and, yes… buying his content for literally decades… and how to adapt what he did to your own content. * Why the value you create in your content is bull shyt and what is far more useful and beneficial to your customers & clients. (The “give value” shtick was always an illusion used and pushed mostly by people who can’t sell… and has done far more harm than good. Inside I show you what can work far better while helping make you look like a hero to your audience instead.) * The psychology behind how to combine content with promotion in such a way where customers & clients will probably have no idea they are even being pitched and might even thank you for selling to them after. (Combining content with promotion is like a lost art in 2024 — and hardly anyone does it much less can teach it. But the May issue shows you in great detail how this can work and what it can look like straight from one of the most prolific and profitable content creators who ever lived.) * 18 ways for creating content that can give you such a rush of ideas you might even have to quite your brain just for some peace! (These 18 ways are basically like a “sequel” to my best-selling Breakneck Content book —delivered in rapid-fire style inside, and that I use myself to pound out more content in a month than most content creators probably do in a year.) There’s more. It is, after all, a King-Sized issue (32 pages vs the usual 20). But that should give you an idea of what to expect. To subscribe by the looming deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. 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