Newsletter Subject
Amateur hour brand building
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Apr 19, 2024 04:45 PM
Email Preheader Text
Once upon a time, I wrote an email about “Anti-branding.” Specifically, it was about the f
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Once upon a time, I wrote an email about âAnti-branding.â Specifically, it was about the foolishness of some bloke on social media at the time who, to try to stand out from the pack of other flies on the social media turd, started branding himself as being ânot Ben Settle.â There is also some other guy running around I heard about recently doing the same thing basically saying, "unlike Ben I don't have a No-Coming back policy, see what a swell guy I am!" i.e., these guys brand themselves as not someone else's brand. It can work on the bottom-feeding & newbie parts of a market who don't know better. But ultimately itâs foolishly amateur in the long term. Especially since it is inherently reactive instead of proactive, and simply builds the brand of whoever someone declares themselves as ânot beingâ instead of their own. To prove what I say is true, behold this reply from reader Lora Amy Bright who said: === I joined your list because of an email by a guy who said you're fading and your identity politics are the worst. He talked about you so much I assumed you were the original genius (OG?). === Immoral of the story? I suspect it is obvious⦠What else may be obvious is, the sale on my Brand Barbarian book is ending tonight (Friday, 4/19) at midnight EDT. If you grab your copy of this expensive book before the deadline you can get it at the special launch 25% discount. Hereâs the noble link: [httpsâ¶//www.EmailPlayers.com/brand]( Use this code at the cart: AXE And make sure you see the price change before entering your info. Ben Settle P.S. As of last week I discovered I ran out of inventory of this book. I usually keep all my titles in stock when possible, but dropped the ball this time. The printer is working hard to get more in stock as fast as they can. It is possible it may be a week or longer before any ship. So if you buy during this promo just realize that is the case. I say this for the impatient types on my list. Of which there are many... This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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