The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for

A true story: When I created my Copy Slacker product back in 2016, not a single person asked me to create it. In other words, there was no human cry for it or demand for it from my list. Nobody said, “Ben please create a comprehensive copywriting methodology that help you be good enough to get the job done, especially for us slackers!” In fact, I don’t think a single person ever asked me to create a copywriting product at all. Yet, it was the single biggest launch I’d ever done at the time. Another true story: Not one single soul ever asked me to write a book about the persuasion secrets of the world’s most influential & charismatic villains. Yet, my Villains books have been some of the biggest book launches I’ve ever created — and without any of the goo-roo launch drama queening, needing any affiliates, requiring any social media hype, or doing any joint ventures. One more true story: The folks at AWAI told me my 10-Minute Workday program with them - way back when it launched in 2017 - was the single biggest launch they ever did at that time. (And that’s saying something!) Probably it's been beaten by bigger launches over there long since, but that is still no small feat. And the irony is: One of their biggest draws is showing copywriters how to get freelance clients. Yet my program with them, and the sales letter, and theme of the promotion, is client-less copywriting: how to create your own copywriting-driven business so you don’t need clients. To my knowledge, I am not sure anyone specifically asked to create a program about this, and certainly nobody asked me to create something like that. Yet, it turned out to be a smash hit. And it was no mystery when it was — either to me or them. Anyway, I have tons of examples of this. From selling esoteric info products about offline marketing like Brian Kurtz’a Titans program most online marketers (which my list is made up of mostly) would not want… to launching a line of super high ticket books on various topics (like profiting from trolls, for example, or the design-side of marketing which I had no intention of writing at all) there is no precedent in my market of anyone wanting, much less buying… and the list goes on. Nobody ever raised their hands saying “Please sell me a book about…” Instead, I already knew my list wanted these things. And it ain’t because of some kind of inborn genius or telepathy. It’s quite a lot more sexy than that. And, something I learned from learning what some Shaolin monks discovered over 300 years ago for fighting, that I simply apply to my business. Something that, while not “easy”, and certainly not a "new" concept, is simple. And, that makes launches and affiliate campaign success extremely predictable. It’s also something I teach in my Brand Barbarian book which is on sale at a 25% discount until tonight, Friday April 19, at midnight EDT. Details on what’s inside this book here: [https∶//www.EmailPlayers.com/brand]( Use this code at the cart: AXE And make sure you see the price change before entering your info. Ben Settle P.S. As of last week I discovered I ran out of inventory of this book. I usually keep all my titles in stock when possible, but dropped the ball this time. The printer is working hard to get more in stock as fast as they can. It is possible it may be a week or longer before any ship. So if you buy during this promo just realize that is the case. I say this for the impatient types on my list. Of which there are many... This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA