How a broke small town cobbler created a multi-billion dollar brand & industry

Another true story: Back in 1974 a small-town Wisconsin cobbler huddling in his basement was working on an idea that, quite literally, changed the face of popular culture. Specifically, he created the “template” and influence for everything from insanely popular computer games like Call of Duty & World of Warcraft… to ratings-dominating TV shows like “Game Of Thrones.” I am talking about Gary Gygax when he invented Dungeons & Dragons. It’s impossible to do justice to just how much he changed the culture. And, it’s also impossible to place a “value” on the many brands that sprung up as a result of his work. Hundreds of billions? I don’t know. But, what I do know is, Mr. Gygax may be the most underrated business mind who ever lived — even if he was not the world’s best business man (he made a ton of bad business decisions, but that is a module to play another day…) Anyway, here is why I bring this up: There are many reasons why Gary’s creation is so influential & so big. But, one of the main reasons is… Gary demonstrated how the average person, without needing to be a creative genius can, with just a little guidance… create not just a fun gaming experience, but create an entire unique WORLD. World-building is a branding secret most people probably have not considered before. But, I can tell you from experience, it’s one of the single most reliable, profitable, and fun ways to create a brand that transcends you, and takes a life of its own. You’ll know you’re doing it right when it transcends you. i.e., the world becomes a brand of its own. It’s also something I give some guidance on how to do in my book: “Brand Barbarian” It’s been on sale all weekend. And, the deadline to get it at 25% off is tonight Friday, 4/19 at midnight EDT. My branding ideology goes way beyond image, fashion, design, style, etc. These are some of the same kind of principles and methods that were used by everyone from business giants like Walt Disney and William Randolph Hearst… to world-famous marketing and copywriting teachers like Gary Halbert and Dan Kennedy… to universally loved pop culture celebrities like Stan Lee and Johnny Carson… to infamously reviled politicians like Donald Trump and Bill Clinton, as well as historical “household names” like Jesus Christ, Napoleon Bonaparte, Martin Luther King Jr., and even Mother Theresa. All of whose brands are known far and wide, attract(ed) enormous sums of money and people to their cause(s), and who people either love or hate, but are rarely indifferent to. And if you look at the root of what makes brands like theirs “tick”, you will see something quite different than what appears on the surface. Something brutally simple. Something ferociously effective. And, yes, something blatantly barbaric in application. One of which is world-building. But, there are many others, too. And you can read about them here: [https∶//www.EmailPlayers.com/brand]( Use this code at the cart: AXE And make sure you see the price change before entering your info. Ben Settle P.S. As of last week I discovered I ran out of inventory of this book. I usually keep all my titles in stock when possible, but dropped the ball this time. The printer is working hard to get more in stock as fast as they can. It is possible it may be a week or longer before any ship. So if you buy during this promo just realize that is the case. I say this for the impatient types on my list. Of which there are many... This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA