Newsletter Subject
Take this quiz to test your branding IQ
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Tue, Apr 16, 2024 10:44 PM
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Pop quiz time... What is the attribute these 3 brand-defining stories have in common: 1. Walt Disney
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Pop quiz time... What is the attribute these 3 brand-defining stories have in common: 1. Walt Disneyâs BS version of why he changed Micky Mouseâs original name from being âMortimerâ 2. JKD icon Paul Vunakâs account of taking a bunch of his Navy SEAL students to bars and start fights to practice â without a net â the skills he taught them 3. Dan Kennedyâs Peter Lowe seminar talk about his house catching on fire, and how that made him realize the importance of being an âinvited guestâ in oneâs marketing The answer? If you said âooh those are great stories!â You are about 25% right. If you said, âall are either exaggerated or outright horse pewp stories!â You are about 50% right. But to get the full power of what I am talking about here, you would have to know the much deeper psychological forces at work that have helped leverage all those simple examples into extremely lucrative brands. Itâs a power pretty much every popular politician uses, too. And the Mass Media is especially adept at crookedly & wickedly using this power to do great evil. Just imagine if you used it for the good of your customers, for your business⦠Whatever the case: You can learn about what is really behind this on page 27 in âBrand Barbarian.â Itâs on sale for 25% off the listed price until Friday, 4/19 at midnight EDT. Hereâs the link: [httpsâ¶//www.EmailPlayers.com/brand]( Use this code at the cart: AXE And make sure you see the price change before entering your info. Ben Settle P.S. As of last week I discovered I ran out of inventory of this book. I usually keep all my titles in stock when possible, but dropped the ball this time. The printer is working hard to get more in stock as fast as they can. It is possible it may be a week or longer before any ship. So if you buy during this promo just realize that is the case. I say this for the impatient types on my list. Of which there are many... This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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Settle, LLC
PO Box 1056
Gold Beach Oregon 97444
USA
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