not an egg carrier to be found?

Came a question: “Ben, What’s been your general experience with female customers/leads? Are they annoying/different to deal with in any particularly noteworthy way? I don’t mean customers annoy me or I find women annoying. I guess what I mean is if they’re more likely to be (unreasonably) demanding, or (overly) fussy, or likely to be a pain/cause drama, just due to their more emotional nature/communication style. Or maybe you’ve found the opposite and they actually tend to be more pleasant to deal with. Just curious because I’ve only ever sold to men, which was fun” In this guy's case I gave him an example: I told him I used to co-own an info publishing biz in weight loss selling to women. But I never really enjoyed writing the emails or sales copy to that market compared to selling to guys. In fact, at that time I was simultaneously off-and-on writing ads and/or emails for three male-dominated markets - golf, self defense, and guys with prostate problems. And I was having a lot more fun writing that copy, especially the self defense stuff where it started becoming almost more like screenwriting than copywriting. I was good at selling to women, but it wasn't much fun writing about feelings, validation, & jealousy. But writing about violence, solving horrifying male health problems, and winning? That was a blast... The flip side of that is: My female customers — a very small segment of my customer base, probably less than 10% of my buyers — tend to be some of the most loyal and successful customers I have. It's literally how I met Stefania, (I, uhm, "recruited" her from the fanbase…), where we found BerserkerMail's COO & now co-owner Nicole English, and how I ended up hiring Email Players subscriber Kia Arian for all my design-related projects for the past 7 years. To flip back yet again to the other side... While back Email Players subscriber & BerserkerMail co-owner John Wood posted on Twitter: “Which chromosomes are watching the BerserkerMail YouTube channel? Not an egg carrier to be found, probably thanks to elBenb0 ‘s wicked ways” Followed by a graphic of which of the two genders is consuming all the free content (much of it originally part of a $500/month coaching program, if that tells you something) BerserkerMail YouTube channel’s content. According to the stats: === GENDER Last 28 days - views Male 100% Female 0% User-specified 0% === The point of all this Ben-splaining? Probably there are several. And while the following might seem like a totally different topic, I think it is related. And that is: The question above got me to thinking about one of the single most important consistent truisms in marketing that applies to both genders in any market, niche, industry, product category — man or woman, zoomer or boomer, GenXer or Millennial, and anyone else in any other demographic or psychographic. And that truism is: Don't listen to what someone says they want. Pay attention to what they’re buying. As for the BerserkerMail YouTube channel: It’s got all kinds of valuable email tips, ideas, even content people have paid for on there. If that interests you go here: [https∶//www.EmailPlayers.com/berserkermailtv]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA