How to use “Easter eggs” to turn lukewarm customers into raving fans

Behold one of the more intriguing ways to profit from email automation: After several years of building out automation for his 7, 8, and 9-figure clients — as well as his own offers — Troy Broussard invented what he calls his “Easter Egg” secret, that can possibly help turn customers who buy one of your offers into raving fans who love buying & consuming all your other offers, too. It’s something certain, very savvy game designers do, too. And, it’s easy to set up, or pay someone to set it up, on the cheap for you. Here’s how he explains it in his Automation Magic course: === Hell, I even use Easter eggs inside of my platform where if they watch a specific lesson, and it won't be all of the lessons, I just put it in a random few of them that have something that makes reference to maybe something else that I have to sell, and I watch and see if they consume that lesson. It applies a tag that says: “hey, they watched this one,” and then that kicks off a process where I automatically unlock another piece of bonus content for them and give them an Easter egg. And it should be no surprise to you, because I'm a businessman, that that Easter egg, while it's designed to make them feel great that they got something extra, it's also designed to make me money, because what I'm showing them is another opportunity that they have to spend money with me. Okay? This is how business is done. This is how marketing automation is done to serve you. And so course educators, trainers, software, anybody that is selling stuff that has courses attached to it or training videos attached to it, you can use these automation triggers, these little micro events to trigger all types of engagement boosting and consumption boosting little messages and triggers. In our app platforms we use it to send off push notifications. When new content is published. When they finish something, we give them some random little pat on the backs and feedback and encouragement. That's what it's about. Engagement plus consumption gets ROI. But remember, to do this, you have to think like a businessman and not a marketer. It's not about just going out there and getting more sales. It's about going deeper with the relationships of the sales that you already got and getting them so much incredible value for the purchase that they made that they'll buy everything you ever sell in the future. === This course is yours at a thick $100.00 discount off the regular listed price. But, only if you get it by the deadline. A deadline, it so happens, is in less than an hour from now. (Sunday 4/7 at midnight EDT) Frankly, it may already be too late, depending on when you see this email. Here is the link: [https∶//www.EmailPlayers.com/automate]( Ben Settle P.S. Troy’s also including 2 LIVE Q&A calls for those partaking of my affiliate link by the deadline... along with a detailed automation walk through that DEMONSTRATES all of the cool automation he has been using in a series of challenges he’s been promoting to his list recently so you can do the same if you so desire. The deadline is tonight Sunday 4/7 at midnight EDT. Simply use my affiliate link by then and it’s all yours. Here’s the link: [https∶//www.EmailPlayers.com/automate]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA