The Email Players ad agency?

Oh hell naw. Although, many years ago (2017-ish) I did toy with creating my own agency. Specifically, I was going to have it specialize in email. And sometimes I still think about it. Not as anything I will ever do. But because how fun I suspect it'd probably be to have my own agency... for about 5 minutes. The problems? 1. I have no desire whatsoever to copy chief, babysit, or deal with other copywriters. I see copywriters the way Charles Bukowski saw writers as a whole: Like flies on the same turd. It's one reason one of my quests in life is to help liberate as many freelance copywriters as I can from client work and so they can be their own clients. (More on this soon - daddy has something cooking up about this in his righteous kitchen.) If anything, I see more and more copywriters as the “used car salesmen” of the direct marketing world. Far too many have zero clue of the history of their industry, know nothing of the old school guys they should be studying, and would make my job harder as a result. Especially since I have to build trust from people whose faith they’ve butchered with their idiotic bull shyt claims, goo-roo fanboy’ing, and, most recently, their fapping themselves hairy-palmed and blind to AI which is quite a moldy turd they gather on indeed. 2. I'd end up turning away 9.9 out of 10 clients. One false move, making one too many stupid suggestions about something they know nothing about, or I get even a whiff they are not on the level about something and they’d be gone. And don’t think they’d be the first. My opinion of most clients is even lower than that of most copywriters. 3. I'd have to spend too much time doing things I hate doing. I'm not a team player at all. That's why I far prefer investing in companies with teams someone else runs. My goal is to one day cash checks for a living as I write pulp novels & screenplays. I don’t know if there is a moral to this or not. Except maybe this: Just because you can do something does not mean you should do it. As far as these other companies goes - one of them is BerserkerMail. My biz partner and Email Players subscriber Troy Broussard did all the team building and dealt with all that, and then handed it all over to Email Players subscriber and BerserkerMail COO Nicole English to run the show - which she does like a champ. Especially the helpdesk-side of things. That is something I believe BerserkerMail dominates: Service. The helpdesk is run primarily by two Email Players subscribers who "get" email and who use email (and the platform, of course) in their own respective businesses. In fact, one of them (Lance Hunt) probably gets more testimonials than anyone of us does. Lance and Nicole running the helpdesk both use email, do not give nonsensical advice like a lot of other ESPs apparently do (I've seen it - and it is obvious the helpdesk at lot of them - maybe all of them - are not operated by anyone who actually uses email, to sell their own offers, to their own lists - and are just hired guns stacking support tickets and firing off copy & pasted replies...), and knows not only the platform but also email marketing & copywriting. As for features? We focus on the the 90/10: i.e., features email marketers actually use and not a bunch of cheese ball features dreamed up by investors and programmers and bankers you will never use while charging you for them anyway, even while taking corporate funding. Something that absolutely is going on with some of the big ESPs run by developers and managers instead of email marketers who just want to see you make lots of sales. We also don't try to police your thoughts, either. And we sure as hell don't have a bunch of creepy social activist bums who care more about getting your pronouns right than helping your business make more sales imposing their idiotic thoughts and views and beliefs on everyone. Something that will be especially relevant over the next few months. In fact, if you're to the right of AOC I suggest checking out your ESP's corporate culture. You might be shocked how hostile they are to you and your beliefs. It's not even like some of them are hiding it. All right so that's that. If you want a free BerserkerMail test drive go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA