"why don't you like to fly around speaking at events anymore?"

For shyts & giggles I posted this on Twitter once: "Ben why don't you like to fly around speaking at events anymore?” Followed by a screenshot of Drudge Report with these headlines stacked on top of each other: “Mid-air blowout puts BOEING back in hot seat…” “Stock tanks…” “ALASKA decision not to ground despite warning signs comes under scrutiny…” “UNITED inspections find loose bolts…” “Moon landing attempt by company appears doomed after critical fuel leak…” I was never a big fan of traveling as it was… but I used to do it whenever I got a chance to speak or train at someone’s mastermind or event. Nowadays? It’s like I told one company that asked if I’d fly to speak recently: at this point the only way to get me to go anywhere not in driving distance is to pay me far more money than whatever the “draw” my presence there would be worth to them, for the sole purpose of discouraging anyone from asking me to go in the first place. Hence the beauty of having a content-driven business: If you want to be a digital nomad living in hostels you can. If you want to be one of these selfie king guys who can't eat anything or go anywhere without telling their Facebook friends to feed their constant quest for attention & validation you certainly can. Or, if you just want to be a shut-in holed up like Smeagol in his cave (admittedly, like me…) you can do that, too. Anyway, I don’t know where else I’m going with this. So I’ll wrap it up with one more thing: I’ve been creating & monetizing content for a long time. Including mere books (that aren't "supposed" to be expensive) I sell for over $1,000. And there are many strategies I’ve used that I have never taught about content creation & monetization anywhere else except in this upcoming April Email Players issue. And so, if you want to learn some of my best ways to create & monetize content… and if you want to do it in a way that “sticks” in peoples’ minds… and if you are interested in doing content in a way that isn’t just the usual shallow nonsense farted out on social media all day who clearly have no clue how direct response marketing works… then simply subscribe in time before the deadline. Here’s the link for clicking displeasure: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA