elBenbo doing God’s work?

Email Players subscriber Pujan Pun seems to think so: === Hey Mr. Settle, Not a question really. But another testimonial. I just finished reading October 2023 Email Players on creating content. Secret #8 - Be a craftsman just shifted the way I look at content creation. This lesson alone was worth the price of Email Players. Another addition to the long game and mindset arsenal. I told you this sometime ago, and I tell you this again. You’re doing God’s work. Your content is definitely not for those seeking quick fixes. Maybe I do have a question. As I was writing this, I got curious. The clarity you have about your target audience is incredible. It’s laser focused. While I don’t expect you to reply to me with a long rant about how to get that level of clarity, I’d love some advice on where I can get started. Also, feel free to use this email as a testimonial and maybe even a future email when you decide to dive deeper into the target audience topic. === My anti-climactic answer: Years and years and years of relentlessly writing & sending daily emails. Yes, I am well aware I sound like the proverbial broken record by constantly yapping away about daily contact, daily emails, daily writing… but there is no better way I’ve ever used than daily email contact to get all kinds of data and information back from my customers over time directly from them, about what they want, to better serve them. Daily emails sets all kinds of forces in motion that go beyond just emails. Want to get algorithms chasing you instead of you chasing them? Create & publish daily content. Want to create traffic “on demand” for your websites? Create & publish daily content. Want to get so many ideas for your business (offers, emails, sales copy, content, strategies, all of it…) such that your problem isn’t “how do I get ideas?” but “how the hell am I going to use all these ideas that keep flooding my brain all day?” Create & publish daily content. Want to your customers to tell you exactly what to sell them? Create & publish daily content. Want to take the anxiety out of not having consistent cash flow? Create & publish daily content. Yada, yada, yada. I’m not saying creating & publishing daily content will solve all your problems. In some cases, it might even create a few problems (the good kind of problems). But it’s something anyone from newbie to seasoned pro can do, can only make you better at your craft the more you do it, and as I said earlier… sets forces in motion you never would have otherwise. Audio, video, emails, articles, social media, I don’t care what content it is. They also have different purposes. i.e., daily emails for sales, etc. But I defy anyone reading this to create & publish just one piece of content — ideally a daily email designed to sell something, but doesn’t have to be for purpose of the challenge — for just the next 30 days and not see a dramatic improvement in your business. I defy you not to see your sales go up, the relationship with your list/audience grow tighter, the ease with which ideas for more content pops into your head, the joy & satisfaction of doing business increase, and the list goes on. There are zero downsides to this. And many, many potential upsides to it. If you want an in-depth power lesson in how I am approaching creating & monetizing my own content these days then see the April Email Players issue. This issue has been a long time coming. It is King-Sized in length (32 pages instead of the usual 20)… and drills down into some of the best methods I’m using, playing around with, profiting from in my own businesses. All right, enough. If you want in on time for the April issue high-tail it over to the link below. That deadline ain’t exactly getting further away… [https∶//www.EmailPlayers.com]( Ben Settle P.S. Here’s a lil’ taste of what’s inside this King-Sized issue: * A content creation secret used by famous actor Gary Cooper to turn otherwise boring, ordinary, bland, and totally “plain vanilla” scenes into fascinating & memorable moments people remembered for years afterwards. (Especially useful if content you sell is otherwise easily found free on YouTube or Google.) * A shrewd way used by everyone from Dr. Seuss to Mister Rogers to even Quentin Tarantino… for creating content people love to pay for and consume even if it’s not mind-blowingly original. * The “fights are bullshit” secret for writing emails that can potentially make lots of sales even if you hardly even mention your product or offer at all. (This is directly from the writer who helped make The X-Men a household name and a billion dollar IP for Marvel Comics. And it can work like a charm when creating other kinds of content, too — from sales copy and emails to books, courses, talks, and everything in between.) * An old school writing trick for making your content so compulsively engaging & hard to stop reading/watching/listening to it might even piss people off! (No joke — doing this not only pisses off Stefania whenever she reads or edits my content… but it even irked my book designer when she was creating the interiors of one of my books.) * 7 ingenious ways (based on what Dungeons & Dragons in the 80’s did to help stop IP theft in its tracks) to aggravate & foil content pirates who are probably drooling right now at the chance to steal and sell your hard work. * The “Scorsese touch” content creation & monetization secret I’ve been using for the last several years to help write emails that sell like crazy without having to constantly hard pitch my offers. (Including helping me sell scads of my perfect bound books that look like they should sell for $13 at Barnes & Noble for as much as a $1,000+ a pop…) * A content creation trick (that's gone all but extinct since the rise of “Influencer” culture) that can help you sell your offers on the sneak inside your content. (I also show you an example of an email doing this that got the highest clicks, opens, & sales for us during a highly competitive affiliate campaign… even though it barely even talks about “the product” or benefits or has all that many claims.) * 2 things amateur copywriters, coaches, & online marketers can do (starting immediately) to help grow a bigger and more influential business than their more talented & well-connected peers and competitors. (These are the exact 2 things I did over 20 years ago to quickly blow right past a lot of my own more talented, better connected, and far superior copywriter and/or marketer peers.) * A cunning way to craft content that can help your business stand out head & shoulders in niches overrun with competition and distractions. * An ancient kung fu fighting tip (used by the late, great copywriter Jim Rutz did a lot in his ads, believe it or not...) that can help make even the most mundane, ordinary, and typical content/information look & feel exciting and sexy. * A 3-point content creation approach pioneered by Earl Nightingale (when he was a radio broadcaster in Chicago) and later perfected by Dan Kennedy (when speaking on the Peter Lowe tour) that can help get your content ridiculously high engagement & sales. * Why always trying to be contrarian or a “rebel” is a recipe for ending up ignored at best or even an abject failure in the content creation game at worst. * How to use your content to seize the coveted “cat bird seat” (i.e., he to whom business seems to flow effortlessly) in your industry. (Old school Mad Men like Olgilvy, Burnett, Norman, Foote, Cone, etc were pros at doing this — and it’s one reason why each had their own horde of clients who gravitated just to them, only wanted to hire them, and often didn’t care how much it cost.) * How to approach content creation in a way where your name and brand can be all but “infused” so strongly in your customers’ braincells they start seeing you almost everywhere and almost in everything they look at! (I won’t say doing this is easy — it’s not — but it is the big secret to how you achieve true marketplace omnipotence where your content can spread to the four corners of the earth and all but sell itself.) * How to summon energy & excitement “on demand” to create content when you don’t feel like it, don’t want to it, and it feels like such a chore you’d rather be doing ANYTHING else but creating content. (The late Heath Ledger tapped into this phenomenon to help create his most memorable performance as the Joker. And I've been using for a long time to pound out all kinds of content even when I'd rather be doing something else. You can, too, if you take this approach to heart, apply it, and work hard at it.) All right that’ll do it. If you want in on time for this issue you have to hurry. Once the deadline hits it’ll be too late. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA