Goo-roos who foolishly only hire bar flies

Many years ago I remember hearing about how certain guru-types hire copywriters. Including the criteria they use. The amazing judgement displayed. And the methodical thinking applied at the curation stage. What they did/do is: They only hired those who showed up at seminars. That was literally their criteria. Could have been the most inept writer on the planet, but by thunder if they showed up at an event, cozied up to the bar, and were good enough talkers, they were as good as in. Admittedly that may not be 100% accurate, though. Going completely on memory and second hand info. But it would not shock me one bit if that was true. Which brings me to the point of all this: Client acquisition game can literally be as simple as going to events. Or it could be using a coordinated multi-media marketing blitz. (i.e., direct mail, email, phone, internet, etc) Or it could be, yes, cozying up to a buzzed client in the bar who's dazzled by open rates. Everyone has some kind of client-acquisition game. And which game is “best” depends on the business. For example: If I was in the client game the last thing I’d do is kiss ass at events in the hotel bar. Frankly, I wouldn’t even be at an event unless I was speaking there, and from that platform I’d do my client acquisition. Then, I’d put the recording of that event in my mobile app, on YouTube, on iTunes (audio, as a podcast series), post them on social media, any anywhere else I could get them circulating. I’d also have my own person in the audience recording it, just in case (Stefania has done this for me) the event people are stingy with sharing the video of my talk, and I would refuse to sign anything saying I couldn't so as such. That would be part of my game. The other part would, of course, be building my own list and mailing it. All of this of course being in addition to daily emails. Others? They might have a totally different game. Like, for example, my pal Ray Edwards who once told me speaking at events was how he first built his freelancing business. Email Players subscriber Ryan Healy has always had A+ referral game (I’ve known him for some 18 years, and have always been impressed by how he does that - guy would clean up if he started his own agency...) Then there are copywriters who use direct mail (how Bob Bly once said he got his first client, I believe, but don’t quote me on that..), others who use social media, and still more who cold email, zoomers who slide into DMs on Twitter cold like deviants sending dik pics on Grindr, and the list goes on. None of these ways are “bad” or “good.” They just are. And whether they are best depends on the business. Some people are great at the pursuit game. Others (like me) suck at it, and have better "entrapment" game. Many just haunt Twitter or Facebook all day like little scamps. Others aren’t even on social media. And most I’ve known are still trying to figure out what works best for them. And on and on and on it goes. Point of all this is: Figure out your game. Then play it better than anyone else is playing their game. That’s how you get the best clients in my experience. If email is your game and you’re interested in the only Email Players-approved ESP on the market then see our BerserkerMail platform. It's a email broadcasting/autoresponder platform created by email marketers for email marketers who want to help you make more sales… and not by programmers, developers, and managers with pronouns in their bios who wouldn’t even know how to make a sale with email if their lives depended on it. Free test drive here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA