How to spin 1-star reviews into sales

Behold this cold spam email I once got: === Morning Hope you are safe and well. Let me know if you or your business have any negative content or reviews online. We can get rid of it for you from (google reviews,facebook,trustpilot,glassdoor,bookingor any other website. It's pretty straightforward. You want it gone? We can get rid of all the false & negative content/review about you or your business online & we all live happily ever after. === Why in the world would I want negative reviews gone? Especially when they can be used to put more money in my business’ righteous coffers? Take this 1-star review one of my kindle books a while back: ===== Disorganized and Frustrating The content is solid...maybe some of the best expertise available on this topic. The format is absolute garbage though. The entire book is a transcribed conversation between the author and another expert. If someone had bothered to.....oh I don't know...maybe at least add a table of contents and some topic headers, this book might actually be useful. You might be able to get away with this kind of laziness in your $2.99 books but if I pay $20 for a book I expect much more professionalism in the presentation. Shame on you, Author. I'll tell you what....if you refund my $20 and apologize for your laziness I will donate the $20 to a dog rescue of your choice. ===== The solution to this travesty? I wrote about the above review, its contradictions, and some other info in an email the next day, and the reviewer (one of the few intellectually honest 1-star reviewers who probably has ever lived) revised his review from 1-star to 4-stars, admitting the error of his ways. And that was that. But here’s the problem: Most review trolls are not intellectually honest. And, in many cases, will have no problem not only lying about you in their reviews, but will not have even used your product, and will be like the wicked spirits talked about in the Bible — going forth to find 7 more review trolls to jump on the pile, who are even more trollish than themselves. I don’t care if it’s a book review, podcast review, Google review, or yelp review, either. And if you get enough of them? It could likely negatively impact your sales. In some extreme cases it might even put you out of business. The solution for this is found in the non-hallowed pages of my “Copy Troll” book. I show you with real life examples how to use email to profit in your business from all kinds of trolls — including fake 1-star review trolls. People are getting review-trolled every day. They just aren’t profiting from it… The deadline to get the book at a discount on the book is tonight. (Sunday, 3/17 at midnight EDT). Here’s the link: [http∶//www.EmailPlayers.com/troll]( Use coupon code: PRONOUNS Make sure you see the price change before entering your credit card info. Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA