An apology: We didn’t know what 69 meant.

Dear Fellow Pup Parent, On Saturday we sent an email (see below) to our subscribers encouraging them to “$69 with a friend." To us, it was a simple way to simultaneously give and receive: if they refer a pal to BARK, they both get [$69 of BarkShop credit](~/AAPk3wA~/RgRnrU3xP0T1aHR0cHM6Ly93d3cuYmFya2JveC5jb20vc3Vic2NyaWJlP2Z1bm5lbF9sY3BfdXJsX3BhdGg9YmFya3Nob3A2OSZ1dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK). We have since learned the email, particularly the $69, offended some, and for that, we apologize. ~/AAPk3wA~/RgRnrU3xP0T1aHR0cHM6Ly93d3cuYmFya2JveC5jb20vc3Vic2NyaWJlP2Z1bm5lbF9sY3BfdXJsX3BhdGg9YmFya3Nob3A2OSZ1dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK In order to remedy this, we are rounding up from $69 to a [completely inoffensive $70 of BarkShop credit](~/AAPk3wA~/RgRnrU3xP0T1aHR0cHM6Ly93d3cuYmFya2JveC5jb20vc3Vic2NyaWJlP2Z1bm5lbF9sY3BfdXJsX3BhdGg9YmFya3Nob3A3MCZ1dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK), and making this available to prospective customers like you. Of course, [if you prefer $69](~/AAPk3wA~/RgRnrU3xP0T1aHR0cHM6Ly93d3cuYmFya2JveC5jb20vc3Vic2NyaWJlP2Z1bm5lbF9sY3BfdXJsX3BhdGg9YmFya3Nob3A2OSZ1dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK), we will not stop you — or judge you! No matter the amount, you deserve to spoil your dog with our shop’s best-selling toys, gifts, home essentials, and more. To clarify, $69 was a random number that our strategy team landed on. However, after seeing the distress the email caused, I Googled “69” and immediately realized this number has other meanings. As an aside, if you search “69” online, I suggest you do so in an “incognito window.” Unfortunately, I used my work laptop and now have to take HR seminars (that I designed) because I inadvertently violated BARK’s HR policy (that I created). Not to mention I am now getting served all SORTS of ads and BARK has an open office plan. Once again, our apologies for any misunderstanding. Our aim is to satisfy our customers and celebrate whatever they may (or may not) be into. Kind regards, Sharon Milberg-Jones Head of HR, BARK   ~/AAPk3wA~/RgRnrU3xP0TgaHR0cHM6Ly93d3cuYmFya2JveC5jb20vam9pbi9ob2xpZGF6ZWJ1bmRsZT91dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK [Bark.co](~/AAPk3wA~/RgRnrU3xP0TgaHR0cHM6Ly93d3cuYmFya2JveC5jb20vam9pbi9ob2xpZGF6ZWJ1bmRsZT91dG1fY29udGVudD0yMzUzODE2JnV0bV90ZXJtPWJiJnV0bV9jYW1wYWlnbj0yMDI0MDIxMl9wcm9zcGVjdHNfYmJfYmF0Y2hfZ3dwLWxhdW5jaF9lbmdhZ2VkX2JhcmtzaG9wLTY5LTcwLXNoYXJvbi1tZW1vLWZlYi0yMDI0X2NvbnRyb2wmdXRtX3NvdXJjZT1wcm9zcGVjdF9lbmdhZ2VkJnV0bV9tZWRpdW09ZW1haWxXA3NwY0IKZcPxyMplnz-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK) 120 Broadway, 12th Floor NY, NY 10271 Other conditions may apply. All charges are in USD. Offer of $69 or $70 BarkShop Credit is for new 6- or 12-month subscriptions. This offer expires 2/14/2024 at 11:59PM EST. You can unsubscribe from further emails [here](~/AAPk3wA~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-sH1IbdHJpc3RyYW1iYWxkd2luODZAZ21haWwuY29tWAQAAABK).