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backlinko.com
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bd@backlinko.com
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Mon, Jun 14, 2021 03:26 PM
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Hey, Today I’m going to break down a handful of outreach emails that people recently sent me. Y
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Hey, Today Iâm going to break down a handful of outreach emails that people recently sent me. Youâve probably seen plenty of people share screenshots of bad outreach emails: âLook at this idiot! HAHAHAHAHAâ. And yeah, itâs fun to make fun of people that send terrible outreach emails. But you donât learn that much. In my experience, breaking down good outreach emails is much more helpful. So letâs take a look at a few really good outreach emails that I recently received. Iâll explain why they work. And how you can apply these lessons and tactics to improve your own outreach. [Funny outreach email] The first thing youâll notice is that the person sending this email, Benyamin, decided to use humor. And I have to admit: this made me laugh. He used one of my famous scripts against me! Is humor the right move for every situation? No. But when used right, it can really help you stand out. Also, notice how Benyamin wasnât pushy. He could have easily said something like: âIf you like the content, please share it with your followersâ. But Benyamin knew that thereâs no need to even ask. Iâm not stupid. If I like it and think the Backlinko community would benefit from it, Iâll share it. Thereâs no need to twist my arm. (In fact, I did end up sharing his post) Which leads us to our second email... [Another great outreach email] So, whatâs so great about this email? And how can you replicate it? First off, Dave is crystal clear with what he wants. Most outreach emails fail because theyâre super vague. They ask for a link⦠but donât tell you where to link. Theyâre interested in a âpartnershipâ.... but donât give you any idea of what that means. They want to guest post on your site⦠but they donât send any potential topics. Dave doesnât hesitate to let me know what heâs looking for. So thatâs win #1. Win #2 is the one that I want you to pay the most attention to. Note how Dave outlines EXACTLY how Iâll benefit from going on his podcast. In other words, he answers the important question: âWhatâs in it for me?â. So instead of begging and pleading, Dave lets me know exactly how Iâll benefit (with specific numbers to back it up). My only nitpick is that Daveâs message is a sentence or two too long. With some editing I think Dave could cut out a line or two. But again, this is more of a nitpick than a criticism. This is a great outreach email. And now itâs time for our last outreach email... [Kyle outreach email] Like Daveâs email, Kyle gets right into what he wants: for me to contribute a quote for an upcoming post. So far so good. Then, Kyle points out that Noah Kagan already contributed. That kind of social proof can boost your outreach conversion rate 2-3x. Finally, you probably noticed that Kyleâs message is insanely personalized. And by personalized, I donât mean using my name. He literally writes: âsince youâve been putting so much work into YouTube latelyâ. That little bit of extra personalization REALLY helps your message stand out. It also dramatically increases the odds that youâll get a reply. With that, I have an announcement for you: Tomorrow (June 15th) I'm opening enrollment for my new premium training course, Grow Your Blog Fast. Grow Your Blog Fast is the only program that shows you exactly how to grow your blog in record time, step-by-step. (Including the exact strategies I used to grow Backlinko to 500k+ visitors per month) I'll send you more information about Grow Your Blog Fast tomorrow morning. Talk to you then. Talk Soon,
Brian Backlinko LLC
1603 Capitol Ave. Suite 310 A266
Cheyenne WY 82001
USA [Unsubscribe]( | [Change Subscriber Options](
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