Ash Turner

Hey, Today I want to show you how one of my students, Ash Turner, got over 540 global press features. Including features on NBC News, The Guardian, Mashable, Wired and more. All of these authoritative links and mentions doubled his site’s traffic in 6 weeks. [GA traffic] The best part? Ash got these results using ONE strategy. (A strategy from Module 1 of Get Press Every Month called “The Source Magnet”). Let’s get into the details. Ash Turner runs a site called BankMyCell. [homepage screenshot] BankMyCell is in the competitive cell phone trade-in market. This space is full of entrenched competitors. And startups backed with VC funding. Ash is neither of those things. As Ash puts it: “I’m a one-man show with a laptop competing against companies with hundreds of employees”. Plus, Ash isn’t in a mainstream niche with mass appeal. I mean, his site is about used cell phones. That’s as boring as it gets. Despite that, Ash has been able to get regular press coverage for his business. And a big part of his success is due to The Source Magnet approach. Enter: The Source Magnet. One of the first strategies that I cover in Get Press Every Month is called “The Source Magnet”. Now: I don’t want to get too into the weeds in terms of steps or tactics here. So, for now, just keep in mind that The Source Magnet is a PR strategy that’s working super well right now. That’s because it allows you to give top-tier bloggers and journalists something they WANT to cover. Specifically: data that they can cite in their articles. Over the last year or so, Ash has published data about cell phone price depreciation, smartphone ownership rates, and text messages. These aren’t compelling stories with mainstream appeal. Not even close. Fortunately, you don’t need that sort of thing to succeed with PR. “Boring” data will do. The key is to have the right type of data. And package that data in a way that appeals to journalists. The Results Despite being in a “boring” space, Ash has picked up links and mentions from super authoritative sites, like PBS, CNET, The Chicago Sun-Times, and dozens of others. Needless to say, those links are great for SEO. Ash also saw firsthand that press coverage can lead to significant amounts of direct traffic. In fact, just ONE of Ash’s Source Magnet campaigns brought in 19,959 direct and referral visitors. Now: Publishing data-driven content is great. But like anything, you also need to strategically promote that data. Which is why Ash strategically promotes his data-driven studies to journalists. As Ash puts it: “Journalist outreach has been a key to getting press coverage for me. The thing is, reaching out to journalists is a lot different than reaching out to bloggers. Journalists have their own set of guidelines and insider rules that you need to follow.” Like anybody, Ash struggled with journalist outreach at first. But now that Ash knows how to reach out to journalists the right way, he gets replies like this: [journalist email] Not only are they happy to feature Ash’s business. But they actually ask him to pitch them in the future. That’s PR done right. And if you want to learn how to get press for your online business, I recommend joining my new program, Get Press Every Month. Yes, it has tons of tactical strategies (like The Source Magnet). But more important than that, Get Press Every Month is a step-by-step system to help you get press coverage in record time. [Join Get Press Every Month.]( Remember: enrollment for Get Press Every Month is now open. But it closes tomorrow (January 29th). Talk Soon, Brian Backlinko LLC 1603 Capitol Ave. Suite 310 A266 Cheyenne WY 82001 USA [Unsubscribe]( [Change subscriber options](