AwesomeStocks Hello! New Alert: Interactive Strength Inc. (FORME) (NASDAQ: TRNR) We are continuing our coverage of TRNR, a recent alert that could be presenting a new breakout opportunity. TRNR has a history of experiencing increased volatility and could now be positioned for a breakout higher. TRNR is a newly listed NASDAQ company that had its IPO just a few months ago. We first brought TRNR to your attention on IPO day in April and last updated it at the end of May. Over the past few weeks TRNR has been consolidating, but Friday formed what could be a bullish chart pattern. In addition, TRNR released multiple recent developments over the past two weeks that could be significant growth catalysts for the company. TRNR is a âdigital fitness platform that combines premium connected fitness hardware products with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainersâ. TRNR believes they âare the pioneer brand in the emerging sector of virtual personal training and health coaching and that [their] products and services are accelerating a powerful shift towards outcome-driven fitness solutionsâ. The companyâs mission âis to reinvent how we take care of ourselves through the power of coaching, and to usher in a new era of health, happiness, and longevity.â TRNRâs unique approach could give them a competitive advantage. TRNR designed its âproduct and service offerings to be modular so that they can be customized for a broad range of fitness goals, budgets, and needs, thereby accessing a larger addressable marketâ. Plus, TRNR believes that their total addressable market âincludes nearly 10 million households, representing total potential revenue of $18 billion, all of which is in the United Statesâ. TRNR delivers an âimmersive and dynamic at-home fitness experience through two connective hardware productsâ: - âThe FORME Studio (fitness mirror)â
- âThe FORME Studio Lift (fitness mirror and cable-based digital resistance)â As the company explains: âBoth products are designed to provide a more integrated and immersive experience than similar connected fitness products currently on the market.â âThe Studios uniquely transform to host a variety of workouts and activities, returning to an elegant, full-length mirror when not in use.â âIn addition to the Company's connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training.â The âForme Studio features a 43-inch 4K ultra high definition (âUHDâ) touchscreen display, which is among the largest and highest definition screens in the connected fitness equipment market, and two front-facing 12 megapixel (âMPâ), wide angle cameras designed to facilitate seamless live interaction with a trainerâ. The âForme Studio Lift also features two cable-based resistance arms that can provide up to 100 pounds of resistance per armâ. Importantly, members of TRNRâs âleadership team have significant experience in connected fitness, technology, and broader health and wellness industries, including previous tenures at highly recognized names in the industry, such as Equinox, Peloton, and Exos.â Since our last update, the company has announced multiple accomplishments. As a reminder, on May 22, the company announced: âFORME and Aethos Partner to Bring Cutting Edge Training Technology Into Hotelsâ Here are some of the comments from this press release: âWe have always been believers in the transformative power of movement for the mind and body,â said Trent Ward, co-founder and CEO of FORME. âBy partnering with Aethos, we have the opportunity to bring FORMEâs best-in-class fitness to new customers in premium destinations around the globe. We are thrilled about this collaboration and its potential to achieve our shared goal of improving mental wellness and physical strength for more people. As a newly public company, we look forward to updating investors on future business development achievements such as with Aethos.â In addition, on May 24, the company announced: âInteractive Strength Inc. d/b/a FORME Launches European Expansion Plan by Focusing on Strategic Partnership With SIGNA Sports Unitedâ As the company further explains: âSIGNA Sports United, a specialist sports e-commerce company with businesses in bike, tennis, outdoor, and team sportsâ, âhas more than 80 online sites and partners with 500 shops serving over 6 million customers worldwide.â Here are some of the comments from this press release: âSIGNA Sports United has the largest reach of any specialist sports e-commerce company and they have a strategy to continue to acquire segment leaders,â said Trent Ward, co-founder and CEO of FORME. âWe are hoping to serve new customers across Europe in the most cost-effective manner, which means working with a partner that has a strong commercial positioning, and ideally fulfillment and logistics capabilities. Scale is a priority for us in any strategic partnership.â Most recently, on Thursday, the company announced: âInteractive Strength Inc. d/b/a FORME Reports First Quarter 2023 Resultsâ Here are some of the highlights from this press release: - âAdjusted EBITDA was a $4.4 million loss, a $6.3 million improvement versus first quarter of 2022â
- âAverage Annualized Recurring Revenue per Household at $1,650, more than three times greater versus first quarter of 2022â
- âNew Note Purchase Agreement to issue up to $15.0 million in senior secured notesâ Here are some of the comments from this press release: âThe average annualized recurring revenue per household more than tripled to $1,650, reflecting the impact of our strategy to introduce higher revenue training services to our premium smart home gyms. We believe this focus on generating significantly higher recurring revenue per customer than our peers will be the biggest driver toward our future profitability.â TRNR could be in a position to experience increased growth. Make sure to do your own due diligence. Sources: [PR1]( [PR2]( [PR3]( [PR4]( [PR5]( [PR6]( [PR7]( [Filing]( [Website]( [Chart]( Happy Trading! AwesomeStocks Note: We encourage all traders and investors to develop personal trading rules that you can follow and that work for you. Always protect your downside and note that we alert extremely volatile short-term opportunities. 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