Update

AwesomeStocks Hello! We continue to watch TRNR after its recent mid-day IPO. As with many IPOs it is experiencing heavy volatility. TRNR opened today in the afternoon at 8.35 and has experienced volatility as low as 5.75. We are watching for sustainable upside potential. As a reminder, here is our full profile on TRNR: New Alert: Interactive Strength Inc. dba FORME (NASDAQ: TRNR) The fitness industry has experienced significant changes over the past few years. Since 2020, “consumers rapidly shifted consumption of brick and mortar fitness offerings to digital offerings”. This has created new demand and a big opportunity for companies with unique products and services in this sector. TRNR, our new NASDAQ alert, is a “digital fitness platform that combines premium connected fitness hardware products with personal training and coaching (from real humans) to deliver an immersive experience and better outcomes for both consumers and trainers”. The company’s mission “is to reinvent how we take care of ourselves through the power of coaching, and to usher in a new era of health, happiness, and longevity.” According to the “2021 Global Wellness Institute, total global spending in the wellness industry in 2020 was $4.4 trillion”. Additionally, the “U.S. gym and health club industry had a total of approximately 64 million gym memberships and generated $35 billion of revenue in 2019”. This represents “compound annual growth rates (“CAGR”) of 4% and 6%, respectively, since 1997”. Plus, “Strength training is the largest segment within the fitness industry”. Some estimates show “that within the U.S. market, approximately 32 million people participate in strength training and over 8 million people participate in personal training services in a given year”. TRNR believes they “are the pioneer brand in the emerging sector of virtual personal training and health coaching and that [their] products and services are accelerating a powerful shift towards outcome-driven fitness solutions”. As the company further explains: “The Forme platform delivers an immersive and dynamic at-home fitness experience through our VOD content, curated personalized fitness programming, Live 1:1 personal training, and other health coaching services, which are accessible via download or streaming through our connected fitness hardware products and via streaming through the Forme Studio app, which is available through iOS mobile devices and most iOS tablets and computers. The Forme Studio app is a standalone offering that members can use to access our training and health coaching services”. Furthermore, TRNR offers “two connected fitness hardware products, the Forme Studio (fitness mirror) and the Forme Studio Lift (fitness mirror and cable-based digital resistance)”. “Both products are designed to provide a more integrated and immersive experience than similar connected fitness products currently on the market.” As the company further explains: The “Forme Studio features a 43-inch 4K ultra high definition (“UHD”) touchscreen display, which is among the largest and highest definition screens in the connected fitness equipment market, and two front-facing 12 megapixel (“MP”), wide angle cameras designed to facilitate seamless live interaction with a trainer”. The “Forme Studio Lift also features two cable-based resistance arms that can provide up to 100 pounds of resistance per arm”. In addition to TRNR’s connected fitness hardware products, they “offer video on-demand (“VOD”) classes, personal training, and expert health coaching”. Here are some of the company’s comments: “Our health coaching services encompass guidance and coaching on nutrition, recovery, sleep, and other health and lifestyle categories. Personal training currently comprises the majority of our health coaching services. All members who purchase the Forme Studio and Forme Studio Lift are able to access our VOD content library by creating a Forme account and signing up for our monthly membership. Once on the platform, each member is matched with a Fitness Concierge who works to understand specific needs and goals and then curates weekly fitness plans, comprised of On-Demand classes from our VOD content library. TRNR’s unique approach could give them a competitive advantage. TRNR designed its “product and service offerings to be modular so that they can be customized for a broad range of fitness goals, budgets, and needs, thereby accessing a larger addressable market”. Furthermore, as the company explains: “By adding services on top of our connected fitness hardware products, we aim to achieve more attractive unit economics relative to others in the smart home gym and connected fitness industry.” As the company notes, members of TRNR’s “leadership team have significant experience in connected fitness, technology, and broader health and wellness industries, including previous tenures at highly recognized names in the industry, such as Equinox, Peloton, and Exos.” Plus, TRNR believes that their total addressable market “includes nearly 10 million households, representing total potential revenue of $18 billion, all of which is in the United States”. TRNR has multiple potential catalysts in its favor to experience incredible growth. Make sure to do your own due diligence. Sources: [Benzinga]( [Filing]( [PR1]( [Website]( Happy Trading! 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