Secrets to sending great subject lines

Become an expert before your list really grows [AWeber logo](?awt_a=1w&awt_l=PBSlS&awt_m=3rn1ijr9JndA) Hi, {NAME}! When I write an email subject line, I put myself into 1 of 3 categories (to answer your question ahead of time, yes I talk to myself): “You’re a legend” - open rate of 35% or more “Solid performance, you should be proud” - open rate of 15% - 35% “Horrible job, Why did you think that would work?” - open rate under 15% So where would you fall in my very unofficial grading system? You have a lot of competition for your audience's attention - you have one opportunity to grab it. Anything less than 15% needs work, but your goal should be over 35%. If you have a list of under 500 subscribers, now is the perfect time to start perfecting the quality and type of subject lines your audience will respond to. You are setting your audience's expectations regarding your subject line quality. Set that high expectation early, and you will constantly see higher open rates. (Read about subject line best practices below). [14 Email subject line best practices to get more opens | AWeber]( Your subject line can make or break your email open rates. Here are 14 best practices to write a good… If writing subject lines come naturally to you and you’re already getting open rates of 35%, fantastic! I applaud you and would love to know your secret. But if you are not a subject line ninja masters or if you’re just looking for new ideas, I’ve got a tip for you. Try a subject line generator. Subject line generators are crazy good at coming up with amazing options. At the very least, their suggestions are a great jumping off point for my own ideas (here are subject line ideas you can use). [75 Subject Line Ideas to Wow Your Subscribers | AWeber]( The subject line is a first impression. Put your best foot forward. Here are 75 subject line ideas to… Not all subject line generators are built the same though, some give you better results than others. Lucky for you, I tested a bunch of subject line generators (here’s my top 8). [8 Best Email Subject Line Generators | AWeber]( Get our pick for the top 8 best email subject line generators. Now increasing your open rates has… Take a look at my top rated options and send your next email using an AI (artificial intelligence) tool. I’d love to know how the email performed. [Upgrade to a Pro account]( Speaking of AI tools Artificial Intelligence versus human email test: In last week's newsletter I set up an A/B test to see if the email copy written by the AI content tool, ChatGPT, would get more clicks then the copy written by me. If you recall, I told you the Chat GPT content was so good you wouldn’t be able to tell the difference. Check out the results in the link below to see which version performed best (I bet you’re curious to see which version you got). [Does human-written or AI-generated content perform better? | AWeber]( We tested an email written by a human versus one written by artificial intelligence, discover which… You can get higher open rates When you combine the results of an AI subject line generator with the power of split testing, your results could be some of the best open rates you’ve ever seen. No two audiences are exactly alike, so you’ll want to test subject lines – whether you come up with them or a robot does – to see what actually works with the people you’re writing to ([learn how to set up a split test in AWeber](. [GIF showing how to set up split tests in AWeber]( When you set up a split test in AWeber, it takes less than 5 minutes. So what are you waiting for? To start learning with subject line testing you will need to upgrade to a Pro plan, but don’t worry [these plans start as low as $16.15/month](. [Get split testing with a Pro account]( Note: If your audience size is under 500, I recommend a 50/50 test split. Test enough subject lines and you’ll start learning what style works best with your audience "Upgrading to the pro version of AWeber was worth every penny. The added features and analytics allow me to see detailed information such as what links people click on and how often. Knowing this information allows me to better understand the type of content people want to see as opposed to adding to email clutter." -Laurie Palau on upgrading to a Pro account [Laurie Palau - AWeber customer since 2017]( More from our blog [Battle of the emails: Does human-written or AI-generated content perform better?]( Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social… [14 Email subject line best practices to get more opens]( "Email marketing is still the #1 best way to engage with your audience and convert leads into… [20 Easy ways to get email addresses for your marketing campaigns]( Email is an incredible digital marketing tool. With its widespread reach and viral potential, it… Did you know you can add this same ⬆️ dynamic feed element to your newsletter? And it only takes 10 seconds. 👉 [Give your readers more of your amazing content]( As always, thanks for reading! - Sean and the team P.S. Need to migrate subscribers, landing pages, or templates from another tool? We'll do it for free! [Schedule a migration today](. [Facebook Icon]( [Twitter Icon]( [LinkedIn Icon]( [Instagram Icon]( [YouTube Icon]( [TikTok Icon]( 4275 County Line Rd #20 PMB 186 Chalfont PA 18914 USA [Unsubscribe]( | [Change Subscriber Options](