What does a UX copywriter DO?

Every writer should know what this well-paid opportunity offers writers … [The Writer’ s Life]( March 1, 2024 "A good user experience isn't necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact." – Nathanael Boehm Hi {NAME}! Most people are familiar with an email … or a blog post … or a social media update … So it's clear what's involved when you take on one of those assignments. But when it comes to UX copywriting — or user experience — the project itself can seem a little more vague. What is it that you actually DO? Whether you specialize in UX or just incorporate the intention into everything you write, it's worth understanding … UX means good … make that great … money. You can also get paid MORE for the very same writing assignments. And it opens the door for so many other well-paid writing projects. PLUS, your job is to help readers have a better experience. Great money and a great cause?! Yes, please! 🙋 ♀️ Now, if you're brand-new to the UX writing opportunity, let's start by taking a quick step back … User experience (UX) describes how a user feels when they interact with a product or service. UX looks at the entire customer journey, from beginning to end. So a UX copywriter is responsible for all the text a user encounters when navigating their way around a website, mobile app, shopping cart, or anything else online. A UX copywriter's job is to make every online touchpoint a positive and intuitive experience for the user. Clear copy is critical in guiding the user and helping them complete their desired activities. The user always comes first for a UX copywriter. Everything they do is aimed at making the user experience the best it can possibly be. Although really, isn't that what we all should be doing when writing for companies anyways?!? Providing a good user experience means more repeat sales, more word-of-mouth business, a higher lifetime customer value, and even happier employees. Win/win/win/win! 🙂 That's why it's no surprise businesses are excited by the fact that a good user experience pays off — big-time. It's how they will set themselves apart from competitors. Online companies are ready to earmark a piece of their UX budget for copywriters like you — which, according to a recent Global Markets forecast, was $3.5 billion last year. And trained UX writers can charge 40% more in fees. So the remaining question is … what does a UX writer actually DO for clients? To answer that question, UX Copywriting Expert Heather Robson is here with three [easy-to-approach projects that companies turn to UX copywriters for]( … illustrating what you'll do when you specialize in UX copywriting. Heather is the one to listen to … She's been a UX copywriter for more than 20 years now and she's developed the strategies and frameworks that make it a lot easier to write copy and content through a UX lens. With her [self-study training program](, she made sure you have EVERYTHING YOU NEED to be successful as a UX copywriter — from what UX means in the direct-response world … to how to get into a UX mindset … to the fundamentals of UX copy … to what to expect when you're working with clients … Heather even gives you her three-step process for tackling ANY project through the lens of user experience! [Get all the details here]( and grab her program today while it's on sale at a crazy-low price! Have a great weekend, Rebecca Matter President AWAI TODAY! Get all this for $1 … [PWA image spread] The Professional Writers' Alliance (PWA) takes the stress out of running your writing business. With ready-to-use business forms, templates, and checklists … VIP job board access … networking opportunities … and a mountain of tips, tactics, and "been there, done that" advice from working freelance writers … You'll minimize the "unbillable" hours you spend working on your business and maximize your time writing — and getting paid. [Claim Your $1 Access Here]( Where's the Article!? [It's right here.]( 🙂 I'm changing up the newsletter format to hopefully give you a better experience and connect you to "more" when you want to continue digging deeper into a topic. Our website is a treasure trove of helpful resources! And each article connects you to relevant "what's next" pieces, making it easier to keep the momentum going when you're on a learning streak. 🙌 Have an opinion or other ideas for improving The Writer's Life? Share them any time by replying to this email! I want to make it a valuable daily ritual and help you reach YOUR version of the writer's life, faster. What's Hot at AWAI … 👉 [Today: Grab our UX program now while you can get started for just $69.40!]( 😎 [Why User Experience (UX) Copywriting is a competitive edge.]( 🤩 [How this freelance copywriter shifted to a dream role.]( "The easiest and fastest $900 I've ever made!" [Social media post comment about a successful writing project] Great news from AWAI Member Rebekah Mays! She sent this celebratory note to Heather Robson, her UX copywriting instructor. Congratulations on another successful writing project, Rebekah! If you'd like to discover more about UX copywriting and the chance to earn 40% higher fees, [go here](. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Digital Marketer & Copywriter – PRODA LTD Full-time, London, UK In addition to digital campaigns, there'll be events, other content, and programs to accelerate revenue growth and support client retention. --------------------------------------------------------------- Communication Specialist Content Writer – XLA Full-time, Washington, DC Maintain internal trackers for logistics and milestone tracking. Track and follow clearances for Bureau documentation and ensure that formal documentation is of high quality. Maintain awareness of and follow Agency and Federal guidelines for file retention. --------------------------------------------------------------- Brand Editor, Copywriter – NULASTIN Full-time, Remote This role will partner closely with design, product, marketing, ecommerce, paid media, and retention teams. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? Simply direct them [here](. --------------------------------------------------------------- --------------------------------------------------------------- American Writers & Artists Institute 220 George Bush Blvd, Suite D Delray Beach, FL 33444 Ensure your subscription delivery. 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