How to make $140K as a writer (LIVE at 3 p.m. ET)

Plus, a hot new writing project clients are begging for [The Writer’ s Life]( February 13, 2024 "Like mighty winds, opportunities abound to those who decide to see them. They exist in limitless amounts and are waiting to be applied." — Lincoln Patz Hi {NAME}, Today's going to be a fun day … B2B Expert and Coach Steve Slaunwhite and I are [going live at 3 p.m. ET]( to give you an inside look at the surest route to six-figures as a writer … the business-to-business market (B2B). You'll learn why it only takes a few clients to reach $140,000 a year, the variety of projects that can get you there, and how YOU can be on your way to hitting the goal for yourself in just a few months. Wait, didn't I say today would be a FUN day? Yes!! I'm not sure why more writers don't initially choose the B2B industry … B2B offers professional fees out of the gate, a HUGE number of prospective clients, and very little competition. But maybe they hear B2B and think … Business 2 Boring or even Business 2 Technical But it's not too technical … or boring! As Steve will prove today, the projects are surprisingly fun. And the best part is, it's not hard to break into! In fact, there are literally millions of businesses that can use your help as a writer. And with B2B, you can leverage your past non-writing work experience in ANY industry to give you instant credibility (Steve will cover this during [today's free training](). Plus, as I mentioned, you only need a few clients to keep you busy, because every client you take on needs DOZENS of projects written. Just look at the fees for the top 14 most-needed B2B writing projects: [Graphic showing the fees for the top 14 most-needed B2B writing projects] With so many different projects, and professional fees right out of the gate, you'll find B2B is the surest route to a six-figure income as a writer. But today, I'm excited to share a NEW project in B2B that needs to be added to the above list … B2B copywriter and Managing Editor of B2B Writers International, Lisa Christoffel, is here with the inside scoop. She says clients are asking for this short-and-sweet project that makes you look like a total pro — despite NOT coming up with any new ideas. Wait, what?! I know … You'll have to see for yourself. But first, be sure to check out [this unique 3-hour training with Steve Slaunwhite]( … Along with being one of my absolute favorite teachers of all time (his track record for launching successful B2B writing careers is incredible!) … He's in such high demand he turns down 2-3 leads a week from new clients wanting to work with him … over 100 per year! He's offering to take YOU under his wing … Teach you one of this field's simplest and highest-paying writing projects … Give you a practice writing assignment … Walk through a special "copy critique" session that will help you understand exactly what makes copy "hits the mark" … And how to improve it if it doesn't … [All in just 3 hours' time!]( To your success, Rebecca Matter President AWAI NEW 3-Hour Training: The Surest Path to Six-Figure Writing If you're not a well-paid copywriter yet … If you're undecided on the perfect writing niche … If you're worried about making good money … Here's Your Remedy: Three Hours That Will Change Your Life [Find out all the details here.]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Details here.]( A Hot New B2B Project You Should Know About By Lisa Christoffel [Writer smiling typing on laptop] Recently, I started to get questions from some copywriters in my B2B Writers International group about how to price a new kind of project they were being asked to take on. A couple were small projects that were easy to price. But a couple were much bigger in scope. It wasn't until the third such request that I realized there might be something going on … a new trend in the market that spelled opportunity for B2B content writers. So I did a little digging … And here's what I found. Current State of B2B Content When was the last time you scrolled past the first page of the Google search engine results? And how often do you find your answer right there in the search results and never even click to the site or article that contained the content? If you're like most people, you rarely scroll for long, and often you don't even click off the Google search page — the answer you're looking for is right there. B2B companies are well aware they need to create content that helps them be seen early in Google search results, or they just won't be found. And for much of the time they've been building the content library on their websites, they've probably been as much or more concerned about its page ranking than its impact on readers. Which can lead to … well … mediocre content. That is, content that might provide a bit of value but is really there for the search engine algorithm, rather than the reader. And customers have noticed. They're starting to leave companies who deliver only mediocre content … and gravitate towards companies going the extra mile to deliver the high-quality information they need. What Are B2B Customers Looking For? A common misconception about B2B customers is that they're "all business," making completely rational decisions based on logic and fact. But we all know, as copywriters, that customers are people, and people make decisions based on emotion and use logic and facts to justify the purchase. They want to be the heroes at their company by making a smart purchase that saves money or time in the workplace. They want to solve problems to make their own work lives easier. Basically, they want valuable information that will help them make smart buying decisions for their company. It needs to be well-researched, insightful, and complete. And they're looking for it to be delivered in packages and formats more similar to what we'd traditionally think of as B2C messaging: stories, humor, and engaging content. The bonus for B2B companies who deliver on that need? Good B2B content can create as much brand loyalty and long-term customer relationships as any B2C brand. How Much Content Are B2B Buyers Consuming? A lot. I mean … a lot. Emfluence says B2B buyers consume, on average, 13 pieces of content for every buying decision. I've seen other sources quoting even higher numbers … 16 … 18 … 27. Of the 13, usually eight of those are company-created content. And another five of those are third-party created, like articles comparing or analyzing industry solutions or even head-to-head comparison websites. What does all this mean to you? There's never been more demand for content than right now. Yes, all the traditional B2B content you know and love … case studies, blogs and articles, white papers, e-books, videos, product pages, etc. AND one new kind of project … Companies are beginning to understand that their content can't be mediocre. It needs to be high-quality content that provides value to readers. It needs to persuade, educate, and deliver a know-like-trust element that creates long-term customer relationships. Since much of the existing content doesn't qualify as "high-quality" content, effective, trained B2B content writers are in demand for a new reason … They're being hired to convert mediocre content to good content. Sometimes just a few key articles the company believes could be improved to deliver better results. Sometimes entire libraries of content need to be upgraded for SEO and quality. And it pays as well as if they were writing new content. You're still going to get 75% or more of a typical article fee to up-level that article but you don't have to come up with topic ideas or do the "rough draft" writing. You're going in and improving the writing and the SEO with deeper research and more engaging elements. Companies still want to rank at the beginning of the search results. The articles still need to contain good SEO elements. But they now also need to meet readers' needs for high-quality information. Which requires research, good writing and copyediting skills, and a good understanding of the market and of customers' needs. If you're already writing for the B2B world and you haven't been asked to upgrade content for a client, it's probably only a matter of time until you are. And now that you know how important it is for companies to have high-quality content, you have a new upsell opportunity to offer to existing or future clients. With all the existing and new opportunities in B2B, there's never been a better time to be a B2B copywriter. Editorial Note: You can get started writing for the B2B market with just a bit of targeted training … [And right now you can be mentored by one of the best teachers and B2B writers in the industry.]( You'll get hands-on attention, valuable tools and resources, and feedback on your samples. Enrollment closes soon though, so don't miss your chance. What's Hot at AWAI … 💰 [NEW 3-Hour Training Event: The Surest Path to Six-Figure Writing.]( 🤓 [3 Proven copywriting formulas you don't know — but should!]( 😍 [Former commercial contractor swaps three-hour commute for a 30-second walk to his office.]( Without a doubt … I have been working as a copywriter for several years and, at the time, I was the first in my country to define myself as a "B2B copywriter". First, thanks to what I've learned in your "Modern B2B Copywriting" and then, what I consolidated with the B2B Writing Apprentice. Thanks to some advice you gave me during the B2B Writing Apprentice, I focused on the industrial sector and SaaS. Definitely a great choice. I have a healthy flow of clients and a waiting list for several months. I am not a techie or an expert in manufacturing, but I'm making an effort to learn to provide the best service to these companies. At the moment it works! Without a doubt, with you I learned to improve my skills and also cleared up some doubts and misunderstandings about this job. Thanks to this, I now have the confidence to approach projects in the very complex B2B environment. Thanks! – Patricio S --------------------------------------------------------------- Patricio, the first "B2B copywriter" in his country, credits the "Modern B2B Copywriting" and B2B Writing Apprentice programs for his success. He was able to not only improve his skill but grow his confidence and now enjoys a thriving client base and a waitlist for months! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! FREE TRAINING: Join top B2B copywriting expert Steve Slaunwhite and Rebecca Matter TODAY at 3:00 p.m. ET and learn about this super-fast-growing industry that offers one of the surest and fastest paths to making six figures a year with just a handful of clients. You'll hear why now is the best time to become a B2B copywriter, the different projects you can write for clients (and what they pay), and how you can get started right away. [Learn more now.]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Content Writer – Motley Rice Full-time, Remote As a Content Writer, you will play a crucial role in crafting compelling and persuasive content for various B2B and B2C marketing initiatives as well as internal communications and public relations needs. --------------------------------------------------------------- Marketing Writer – Russell Tobin Contractor, San Francisco, CA Learn the ins and outs of the Company's brand voice and style, reeling readers in with conversational, human copy. Yes … even for B2B! --------------------------------------------------------------- Sr Content Writer – Freeman Company Full-time, Mohave Valley, AZ Reporting to the Sr. Director of Content, the ideal candidate is an experienced creative writer and storyteller who can translate thought leadership, business concepts, and data into entertaining and compelling B2B content across a variety of media. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. For questions or requests: [contact us online](. --------------------------------------------------------------- ©2024 American Writers & Artists Institute Do you know of someone who would benefit from reading The Writer's Life? 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