Where the writing money is (+ free training today!)

So many profitable opportunities for writers … [The Writer’ s Life]( February 9, 2024 "Your best investment is yourself. There is nothing that compares to it." - Eckhart Tolle, The Power of Now Hi {NAME}, When they asked bank robber Willie Sutton why he robbed banks, he "reportedly" answered: "Because that's where the money is." Which became the adage, "go where the money is." And eventually, the idea behind it became: Sutton's Law. For investors, Sutton's Law means they should first seek out the "low-hanging fruit." For doctors, it means first consider the most obvious diagnosis. And for writers? Start where you'll have the easiest time making money. Now, for you, that might mean choosing a niche where you have work experience … Because whatever job (or jobs!) you've had, there is AT LEAST one industry where you can leverage that experience into a lucrative writing career. Or, it could mean choosing a niche where you're the prospect … Maybe you're a mom, a retiree, a college student, a caretaker … or you've been in martial arts for 10 years or enjoy the great outdoors. There's no "right" answer. But since we're talking about low-hanging fruit … Today I want to introduce you to one of the biggest, juiciest "low hanging fruits" of the paid writing world. It offers … ✔️ Very low competition … ✔️ Professional fees for writers just starting out … ✔️ And extremely high demand! In fact, demand is so high … you can make six-figures a year writing for only a couple of clients. I'm talking about [business-to-business writing]( — or B2B. As a B2B writer, your clients are companies who sell to other companies, instead of consumers like you and me. The demand in this market is insane … B2B is EVERYWHERE. Finance, beauty products, pet supplies, infant safety, tech, medical, office supplies, communications … almost any industry you can think of likely has numerous B2B companies selling in it. And besides the huge variety of industries in B2B, there's also a big variety of projects B2B marketers need written … Articles, blogs, case studies, white papers, video scripts, emails, social media messaging … it's all here, along with a lot more. But here's the kicker … Companies in B2B expect to pay professional fees for all of them. You can make $800-$1,250 per day … even if you're just starting out! In today's issue below, legendary B2B Expert Steve Slaunwhite illustrates just how big the B2B opportunity is with an example of a $20-million-dollar toaster. Prepare to have your mind blown. 😉 You'll see why B2B means LOADS of opportunities for writers. Steve's the one to learn from … Along with being one of my absolute favorite teachers of all time (his track record for launching successful B2B writing careers is incredible!) … He's in such high demand he turns down 2-3 leads a week from new clients wanting to work with him … over 100 per year! Thousands of companies need you NOW … Why not give B2B a shot? [You can get started for only $1 here]( — and get full access to tools, training, and experts to be successful. Oh, and one more thing! Today at noon, Steve is joining AWAI's Learning Chief, Pam Foster, for Inside AWAI to take you inside the variety of top-paying B2B copywriting projects you can choose from … the incredible fees you can expect to make … why using AI is seen as a benefit by clients … and give you insights on how to land your first paid assignments. [>> Grab the access instructions here.]( Steve calls B2B the "surest route to six-figures as a writer." Join us today and you'll see why! I hope you have a wonderful weekend, Rebecca Matter President AWAI Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos … All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Details Here]( B2B Copywriting and the $20 Million Toaster By Steve Slaunwhite [Toaster overflowing with hundred dollar bills] How big is the B2B market? According to a recent report on Statista, Business-to-Business companies in the U.S. will spend approximately $37.7 billion in 2024 on advertising alone to promote their goods and services. That's such a big honkin' number that I usually get a few "wows" from the audience. But what does that number really mean? It's so big that it's difficult to put into perspective. How does $37.7 billion break down into a real opportunity for a writer who is interested in pursuing this fun and very profitable niche? Well, to answer that question, I'm going to introduce another example I often use in seminars: the $20 million toaster. A toaster is, of course, a consumer item. It's Business-to-Consumer, or B2C. (Okay, you can argue that there are some commercial toasters for restaurants that are classified as B2B, but stay with me here!) You can probably guess which marketing materials are needed to promote a toaster to consumers. - Copy and graphics for the box. - A brief product description for use on retailer websites, flyers, and other advertising. - Maybe a TV commercial. That's about it. But if you take a closer look, you'll discover that isn't it at all. That's because, behind those few marketing pieces created to promote that toaster to consumers, there are dozens — perhaps even hundreds — of marketing materials produced to sell a wide range of products and services to the toaster manufacturer. Here's what I'm getting at … Think about the box the toaster comes in. Who made that? Well, that box was probably custom-made by a specialty packaging company. And that company — a B2B company — uses a full spectrum of marketing materials to convince manufacturers to buy their packaging designs — everything from online banner ads, sales letters, emails, and websites to customer success stories, press releases, and even online videos. And that's just the packaging. What about the electronic gizmo inside the toaster that senses when the toast is done to perfection? (Well, in theory anyway!) Who made that? Not the toaster manufacturer. The creation of that electronic gizmo is farmed out to an electronics design company. And to sell its designs, that company continually produces brochures, web pages, landing pages, online demos, newsletter articles, autoresponders, ads, and so forth. Then there's the sales training company brought in to give seminars to the toaster manufacturer's sales force. (Hey, the toaster market is competitive. They need all the help they can get!) And what does that sales training company do to land clients like that toaster manufacturer? They churn out web pages, online videos, brochures, white papers, case studies, articles, proposals, and … well … you get the drill by now! A LOT of marketing materials; all of which needs to be written. Written by whom? Written by copywriters who: - Understand how to persuade business buyers. - Can explain business products and services in an accurate, informative, and compelling manner. - Know the "rules" of writing effective B2B copy for a wide range of project types. (This is a must.) Sure, there's work available writing copy for toasters (and other consumer products). But there is a lot more work — fun and very profitable work — writing for those B2B companies who work behind-the-scenes to get those toasters to the market in the first place. In fact, there are more than 2.5 million B2B companies in the U.S. Chances are there are probably dozens, if not hundreds, of these potential clients in your area. One thing's for sure. You'll never run out of B2B prospects! So if you've been looking for a niche — one that pays well and for which there is a high demand for copywriters — take a closer look at the B2B market. Editorial Note: If you're a new copywriter trying to get your business off the ground, or you're looking for a way to make great money as a copywriter from home, I can't think of a better industry than B2B. [Join our B2B Writers International for just $1!]( What's Hot at AWAI … 👀 [FREE Training at Noon today: Inside the Ever-Growing Demand for B2B Writers.]( 👀 Want to catch up on past Monday Morning Jumpstarts? [You can watch here!]( 😍 [Copywriter by day, touring actor by night.]( The BEST program so far … This was easily the best program I've taken so far with AWAI. The content was on point, Steve is highly knowledgeable and approachable, and the best part from a learning perspective was the direct feedback received on homework assignments. It is a lot of work but it is more than worth it! I most highly recommend the program. – Milena Parent --------------------------------------------------------------- Milena was able to confidently build her portfolio knowing that she was receiving feedback from a top B2B expert in the industry. Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! Free Training: Inside the Ever-Growing Demand for B2B Writers [AWAI webinar The Surest Route to a Six-Figure Writing Income]Join us live, today at 12 p.m. ET 👇 [Access Instructions Here]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Copywriter – The Job Network Full-time, Scottsdale, AZ Brainstorm, strategize, and create content that promotes products and services for Annexus and its partners. Ensure creative material is well-researched, effective, and consistent with goals and internal and partner brand standards. Ability to understand various audiences across B2B and B2C --------------------------------------------------------------- Senior Copywriter, Global Creative Studio – Travelex Full-time, London, UK You can partner successfully with a retained Designer to deliver all of the businesses Creative Studio needs – external marketing communications (offline and online), brand and branding guidance and documentation, external B2B and new business documents. --------------------------------------------------------------- Content Writer – Compound Content Studio Full-time, Remote Strategize and execute engaging social media content with an emphasis on platforms like LinkedIn + Twitter/X. The clientele we work with is primarily B2B, in the marketing tech, fintech, and eCommerce infrastructure fields. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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