Let’s play a game!

Join us live and test your writing instincts [The Writer’ s Life]( January 31, 2024 "All we have to decide is what to do with the time that is given us." – J.R.R. Tolkien Come on down, {NAME}! It's time to play The Site Is Right! [Gif image of a gameshow] That's right! Today you're invited to join us for a LIVE learning game that will train your instincts … making you immediately valuable to companies looking to attract clients online. (Which is pretty much all of them.) 😉 Here's why … Let's say you run a Google search … click on a link … and the instant you land on a website — BOOM — an invisible timer starts in your brain. Tick tick tick tick … Without even realizing it, you've got about 10 seconds to decide … Will you stay on the website? Or high-tail it out of there? And that's it! Ten seconds is all the time a website has to capture and hold the attention of web visitors. Unfortunately, most websites don't use that time wisely. If, in the first 10 seconds, the visitor isn't 100% sure they're in the right place … It's bye-bye, potential new customer! But once the issue is identified, it's usually an easy fix by a trained writer. And that can make a HUGE difference to a company's bottom line. Web Expert and AWAI's Learning Chief Pam Foster found a way to help website owners identify problems like this years ago … And today, she teaches AWAI members how to get paid upwards of $2,000 JUST to make the diagnosis. Not even to fix it! (That's a separate fee … ) Any training that involves Pam is lively and fun … So, when I asked her to show you how to do what she does to help businesses with her site audits, she of course turned the training into a game show. 😁 Join Pam and our game show host extraordinaire, Jake Allen, for a fun live training event today at 11 a.m. ET where you'll learn how to spot issues that need fixing on a website in under a minute … Giving you an "in" with any company you'd like to write for. [Go here to watch and play The Site is Right! at 11 a.m. ET today!]( Now, I try not to play favorites with our faculty … But Pam might have the record for most success stories to result from her [Site Audit Certification](. They come in fast and furious every time one wraps. AWAI Member Bill Nettleton told a friend about his training and landed two audits as a result … [Testimonial about how great Pam’ s site audit certification is] Jessica Eken landed her first site audit client just a few weeks after getting certified … And THEN ended up turning it into a retainer deal to write their blog posts and their regular newsletter. Melanie Rhodes got paid to write the content/rebuild the entire site for the client featured when she went through the [Certification]( (every AWAI Certification includes a real client that needs help!). And Michele Peterson … Well, she loves site audits as a way to get in the door with clients. Her track record is so good, that she wrote up FIVE different examples of how she used site audits to get her foot in the door … and details the money she made beyond the audit as a result in today's issue below. Auditing websites like this might be the easiest money you'll EVER make as a writer. If you can: > Follow a checklist … > Take some notes on what you find … > And then deliver your recommendations to the client … … you have what it takes to make $2,000 on average, every single time. This works for ANY company, in ANY niche. Which also makes it a great way to make money while you're figuring out yours. 😉 [You can get details on the Certification here …]( And I hope to see you at 11 a.m. ET for what might be the most fun you'll ever have in a training … and a very good investment of time! To your success, Rebecca Matter President AWAI LAST CHANCE: $11 today, $297 tomorrow When you grab a subscription to Barefoot Writer magazine by midnight, for only $11 … You'll get FREE access to our Making the Leap program, which takes you wherever you are today … And shows you exactly how to make a smooth transition to paid writing, so you'll have success right out of the gate. It usually costs $297, but you'll get it completely free today! [Grab It All For $11]( Your ALL-ACCESS Key — Just $1! Get instant access to this exclusive B2B writing community and ALL their private resources, including … All the success roadmaps … All the writing templates … All the articles … All the how-to videos All 150+ training webinars … The Forum, the Job Board, the tutorials, the tools … And much more! [Details here.]( Site Content Audits Set the Stage for Lucrative Client Relationships By Michele Peterson [Writer meeting with client and talking about possible website updates] My first date with the man who is now my husband was exciting and awkward all at the same time. I knew him, but not all that well. I was looking forward to the date, yet I also was a little nervous because I didn't know exactly how it would go between us. Going on that first date was a leap of faith. Now we've been married more than 20 years. That awkward, exciting, nervous first date was worth it. I've come to realize that new clients often are feeling those same "first date jitters" when taking the leap of faith to start working with me. They're excited about the results they're hoping to achieve, yet a little nervous because they don't know exactly how it's going to go between us. It's why I've found that Site Content Audits are the perfect "first date" to set the stage for a lucrative ongoing relationship. One that will be worth it for them and me, too. Let me tell you about a few of my client relationships that started with Site Content Audits … Site Content Audit for CPA Firm Leads to $6,485 over the Next 3 Years A fellow baseball mom mentioned between innings at a baseball game our sons were playing in that she had been put in charge of getting her firm's website updated. "You know, I could help you with that," I casually mentioned. We set a time to meet to talk about it further the following week. Turns out, her accounting firm needed the website updated with fresh copy because there were new partners who needed to be featured. And, also, what did I know about SEO? By doing a very brief Site Audit, I was able to show her a few things that could be improved. Namely, benefit-rich headlines, subheads, and calls-to-action. The more I explained about how a rewrite would improve the results they were getting, the more excited she got. She asked me to meet with the other partners to present a proposal and get them on board. So, I did a more thorough Site Content Audit and presented my findings along with a proposal. They agreed to a $4,000 initial project. And they were so pleased with the results that they retained me for an additional $2,485 worth of work over the next few years … and it all started with a Site Audit. Site Content Audit for Insurance Agency Leads to $12,548 over the Next 5 Years An independent insurance agent I know through a networking group asked me to look at her website and give her suggestions for improving her results. She knew through her Google Analytics that people were finding her site. But they weren't staying long, and they weren't contacting her. My Site Content Audit revealed weak and missed opportunities for calls-to-action, bland content filled with industry jargon, and nothing to describe the benefits of working with her over any of her many competitors. Her vibrant voice and personality weren't present in the site at all. She hired me to rewrite the site. I did, and she started getting calls and emails requesting quotes. I matched her voice so well that she has since hired me to write email autoresponders, landing pages, lead magnets, and additional site updates. She's paid me a total of $12,548 … and it all started with a Site Audit. Site Content Audit for Attorney Leads to $13,500 over the Next 11 Months A bankruptcy attorney reached out to me for help with a rewrite of his website's homepage and a free report lead magnet. So, I started with a mini audit of just the homepage rather than the entire site. In my project proposal, I suggested stronger calls-to-action and copy that was easier to read and more emotionally compelling. He appreciated the plan and the mini audit so much that he asked me to expand the Site Audit (and the project) to his entire site. I rewrote the entire website and his free report lead magnet. He liked my work on that website so much that he hired me to rewrite a second site targeted at one of his real estate specialties. And then some direct mail letters. And some other lead magnets. And some email autoresponders. Over the span of 11 months, I did $13,500 of work for him … and it all started with a Site Audit. Site Content Audits Prove You Can Help a Client by Actually Helping Them Site Audits help me evaluate (and show the client) where they currently are AND create a project blueprint and work plan for what we need to do to get them to where they want to be. Some people see a Site Audit as a report card or performance review. I never want to call a client's "baby" ugly or imply judgment, so I explain a Site Audit as the "You Are Here" star on a map. My project plan/proposal then gives them the navigational directions to get to the desired destination. I found the Site Audit made it easier for clients to say yes to larger projects — and fees — than they may have originally expected. They allowed me to get these clients on board allowing me to fully help them address all the opportunities revealed by the audit process instead of just what they approached me for initially. Additionally, the Site Audits allowed me to set clear expectations and define the deliverables of the projects. The Site Content Audits were a major component of my successful "first dates" with these clients. And they can be for you, too. Editorial Note: If you'd like to become a well-paid web content consultant who helps clients overcome these problems and win BIG … consider becoming a Certified [Site Content Audit Specialist](. Pam Foster will mentor you on how to review any site against 21 standards, create a report with your findings and recommendations, and collect $2,000 or more for your efforts. She'll also show you how to set yourself up for even more paydays to fix or write the content you propose in your report. [Learn more about how you can mentor with Pam here.]( What's Hot at AWAI … 😄 Want to get paid twice? [Check out this project!]( 👀 [TODAY at 11 a.m. ET join us for The Site is Right!]( 🤩 [5 steps this AWAI member took to land clients and start earning handsome fees.]( Making quick headway with this one skill … Well … less than 3 weeks into this and I may have just landed 2 accounts. One for a business that sells wooden alcohol barrels. They need SEO on their website, blogs, emails and maybe some Facebook posts. The other for a local church, website audit, blog posts, possible newsletter. On both we tossed around several ideas. I am going to send over some samples of some of the practice stuff I have so far. I am pretty excited. – John Orth Only a few weeks after his Site Audit training, John was already seeing results! Have your own story to share? Email us at mysuccess@awai.com, or [post it over in the Facebook group](, so we can celebrate your win too! TODAY: GAME TIME! Join our Learning Chief, Pam Foster TODAY, January 31 at 11 a.m. ET for an hour of fun … And learn how to get your foot in the door with ANY company in ANY niche! You'll also learn how to turn this fun activity into a $2,000 paycheck any time you do it in the future. [Join for FREE Here.]( Featured Jobs You can find these jobs and thousands more on [WritersWanted.com](: --------------------------------------------------------------- Senior Copywriter, Hospitality – Kohler Co. Full-time, Kohler, WI Write elevated copy for tactics across print and digital channels (billboards, social media, storyboards, scripts, emails, print collateral, and more). --------------------------------------------------------------- Creative Specialist, Copywriter – Sherwin-Willaims Full-time, Cleveland, OH Conceptualize, develop, and write copy for campaigns for the Paint Stores Group DIY segment including (but not limited to): local store requests, magazines, direct mail, social/display, email, sponsorship ads, and other non-digital ad-hoc requests. --------------------------------------------------------------- Content Writer – RF IDEAS, Inc Full-time, Schaumburg, IL Incorporate search engine optimization (SEO) best practices in all digital materials produced. --------------------------------------------------------------- Trouble viewing this email? [View in your browser, here](. 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